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Assessment 2 Information
Subject Code: MKT304
Subject Name: Strategic Marketing
Assessment Title: Strategic Portfolio
Weighting: 30%
Total Marks: 30 marks in total
Submission Details: Week-6 Via Turnitin
Assessment Description
Individually you are required to select an organization and prepare a visual portfolio of their current business based on the theories you have studied from week 1-5. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no wordcount allocated to this assessment.
Assessment Details
Your portfolio must include following.
1. Brief introduction about the organization and their current performance in the respective industry. Use IBISWorld in order to write this part.
2. SWOT Analysis.
3. Current positioning through BCG Matrix.
4. Organization’s current customer value creation and co-creation model.
5. Reference List (you must apply Harvard Referencing Style)
In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS-Assessment-Policy-v4.5_incl-SCform-and-Med-Cert_final.pdf
.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
MKT 304 Assessment Marking Rubric
Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 -100
Theory
Application
Your Portfolio does not satisfactorily identify and apply relevant Strategic
Marketing theories and concepts
Your Portfolio partially identifies and applies some relevant
Strategic Marketing theories and concepts
Your Portfolio satisfactorily identifies and applies relevant
Strategic Marketing theories and concepts
Your Portfolio strongly identifies and applies
relevant Strategic Marketing theories and concepts
Your Portfolio clearly and thoroughly identifies and
applies relevant Strategic
Marketing theories and concepts
Data
Analysis
Your analysis lacks depth, and your
interpretation is not relevant to the
assessment criteria
You have analysed some market specific information, although your interpretation is
not always relevant to
the assessment criteria
You have analysed most of the market specific
information required by this assessment
You have analysed and interpreted accurate market information
You have analysed and interpreted accurate and specific market information
Portfolio Format
The format chosen for your portfolio lacks
thought and consideration
for the intended audience
The format chosen for your Portfolio is
satisfactory, but major
improvements would enhance its
effectiveness
The format chosen for your
Portfolio is appropriate but quite a few improvements
would be needed for a
professional audience
Your Portfolio is professionally presented and has been submitted in a
format that, with some
tweaks, could be suitable for a professional audience
Your Portfolio is professionally presented
and has been submitted in an entirely appropriate format

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