1 Project (research)
This is an INDIVIDUAL, WRITTEN poster assessment. Posters are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, without accompanying explanations. Designing a clearly understandable poster develops skills relevant for this unit as concise visualisations of complex information are crucial elements of Design Thinking.
In order to design the poster, you are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question: What is a 'design mindset' in the context of innovation?
You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays your understanding of what a 'design mindset' is in the context of innovation. More specifically, your poster should:
• clearly show the main message of the poster;
• be logically structured and aesthetically pleasing;
• refer to material you have read in the literature (you should include a MINIMUM of 5 references - in-text references and a reference list in APA style must be included on the poster; please see Moodle for some examples of how this can be achieved in a visually pleasing manner);
• clearly address the question;
• contain sufficient detail that a layperson (without specific background in Design Thinking) can understand what you are trying to say;
• use relevant graphics to visually display the message of your poster; and
• use text sparingly.
It is recommended that you use one single PowerPoint slide as your poster (other software may be used). For this unit, you do not have to print the poster but it has to be clearly visible if projected in a classroom. Please see Moodle for further advice on how to create, structure and design effective posters. Supporting material and additional advice is available for both on-campus and distance students.
Assessment Due Date
Return Date to Students
Results and feedback will be available in Moodle within 10 business days (2 weeks, excluding university vacation).
• Demonstrate understanding of Design Thinking by providing correct information on the poster (30%)
• Demonstrate a breadth and quality of research by using a minimum of 5 academic sources (10%)
• Correct use of the APA referencing system (10%)
• Demonstrate synthesis and summarising skills by displaying a clear and concise message on the poster (30%)
• Ability to effectively use structure, aesthetics and layout on the poster (20%)
See Moodle for more detailed assessment rubric. Late submission and academic misconduct penalties apply as per the university regulations.
As Masters students you are required to engage in research as per the Australia Quality Framework (AQF) guidelines. Two specific requirements need to be considered. Students need to demonstrate “a body of knowledge that includes the understanding of recent developments in a discipline and/or area of professional practice, and demonstrate -knowledge of research principles and methods applicable to a field of work and/or learning”.
Each unit in your course has a number of required weekly readings in terms of academic texts, journals and business publications that represent the appropriate body of knowledge and recent developments referred to by the AQF. In order to demonstrate the ability to engage in appropriate research, students should read and utilise these texts and journals and publications, and as Masters students, indicate a willingness to research beyond this minimum standard through additional texts, journals and studies that demonstrate an ability to engage in independent research.
Students should insure that they understand the specific research that is required for each assessment piece and recognise that if they meet this minimum requirement, you will receive the minimum grade for demonstrated research.
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a full list of references must be submitted as part of the assessment).
• American Psychological Association (APA)
PowerPoint slide; electronic submission via Moodle
Learning Outcomes Assessed
• Discuss and apply design, innovation and diffusion theories for each of the stages of innovation
• Discuss and apply design methodology for prototyping your ideas
• Incubate solutions for your innovation ideas for social, service, commercial and digital contexts
• Work collaboratively in groups to design an example of your innovation for social, service, digital and commercial contexts.
• Cognitive, technical and creative skills