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Assessment 2: Group of two
Part B: Questionnaire Piloting & Administration (20%) Due: Friday Week 12, 23.59 pm
Based on the questionnaires designed by all students, a final questionnaire will be developed by the unit coordinator. In Week 10, in pair pilot test this Final Questionnaire by administering it to ten (10) people by way of a convenience sampling technique. These people may be family, friends or work colleagues; however, they must all be over 18 years old and have previously bought luxury goods and products. You can administer the questionnaire face-to-face, by telephone or online. All respondents will be asked to sign that their completion of the questionnaire is authentic to verify the fieldwork component of the assignment has been properly completed.
Once the fieldwork has been completed, in your pair write a 1,500 word reflective report detailing:
• Your reasons for selecting the particular method of survey administration used? What were the advantages and disadvantages of using this method?
• Was the administration procedure a success i.e., did respondents understand the questions (look confused or ask questions)? was there missing data (i.e., skipped questions)? on average, how long it take for respondents to complete the survey?
• What suggestions would you make for improving the administration procedure used?
• What, if any changes, would you make to the questionnaire before administering it to a larger group of respondents?
• On reflection, what were the key lessons you learnt from the survey administration process?
On Friday Week 12, 23.59 pm, submit through the Assessment Dropbox on VU Collaborate the following documents in separate files:
• Assignment cover sheet (signed Declaration);
• Group reflective report
• Revised questionnaire highlighting the changes being made;
• 10 completed Questionnaire together with their Verification Sheets.
Hard copies are to be submitted to your lecturer.
BMO6630 Business Research Methods
Assessment 2 Part B Marking Guide
Student Names: ...................................................................................
Student ID. Numbers: ..........................................................................
10 Questionnaire Verification Sheets submitted (1 per respondent) YES OR NO
Reflective Report Excellent Very
Good Good Fair Poor
Justification for survey administration method used (including supporting references where necessary)
Discussion of the advantages and disadvantages of the survey administration method used (including supporting references where necessary)
Reflections on the administration procedure

Suggestions for improving the administration procedure (including supporting references where necessary)
Discussion of changes required to the questionnaire before administrating it to a larger group of respondents (including supporting references where necessary)
Key lessons learnt (including supporting references where necessary)
Presentation (style, expression, grammar)

Grade ______________/20 marks

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