Assessment Information 3
Subject Code: HAT202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Length: Business Portfolio
900 words (+/- 10% allowable range)
Online via Turnitin
Due Date: Week 13
You are to collate a business portfolio for your chosen hospitality or tourism business. You are not able to use the business from assessment 2. Your portfolio should include coverage of all elements of the business and must include a future Integrated Marketing Campaign and a new or innovative idea for your business. A portfolio must include written commentary, visuals, graphics and figures and copies of current materials for each area of the business. It needs to be orderly and include a table of contents. A portfolio should also be creative and visually pleasing.
In preparing your business portfolio, you must answer the following points:
• Include an introductory summary of the chosen sector, chosen business and a description of its operation.
• Current business operation: Offer at least a one-page written commentary for all the elements of the business including product, location and distribution, pricing models, customer segments, branding and positioning and current promotion and marketing materials. Include at least one page of visuals and materials for each of the areas. These visuals can include figures, tables. photos, marketing materials, maps and more.
• Recommended future campaign: Offer an Integrated Marketing Campaign this should include traditional media, print, digital plans and examples, website, social content, blogs and /or email marketing. This section of the portfolio will present your marketing communication and advertising approach to your business for the future.
• Recommended new or innovative idea: This may be a product launch, upgrade, line extension, new advertising avenue, process improvement or new customer channel. This part of your portfolio will present your ideas and your approach to implementing them in the future.
In creating your presentation, you will need to include images and any other visual aid that validates your research. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, and journal articles. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via:
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
HAT202 Assessment Marking Rubric – Business Portfolio 50%
Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100
Your analysis lacks depth, and your interpretation is not relevant to the
You briefly analyse some of the issues and your interpretation is not always relevant to the assessment criteria.
You analyse most of the issues and your interpretation is well structured.
You analyse and interpret issues thoroughly.
You analyse and interpret the issues articulately and convincingly.
The quality of your recommendations is poor and/or incoherent.
You have drawn some useful recommendations although a
more comprehensive analysis of the case study would have been helpful.
You have drawn mostly useful recommendations.
You have drawn varied, wellresearched and compelling recommendations.
You have drawn dynamic, comprehensive and convincing recommendations.
There is limited to no creativity in this portfolio and, further, it is unclear
how its content relates to the assessment’s objectives.
There is little evidence of creativity in this portfolio but at least it clearly conveys the messages required in this assessment.
There are some signs of creativity in this portfolio but
quite a bit of further work is required to raise it to a
The portfolio is evidently creative and, with some minor editing, would be fit for
presentation to a professional audience.
Immense thought and creativity has been invested in the
portfolio, resulting in a work that
is of a professional standard.
Spelling and/or grammar is consistently incorrect,
impacting on the flow and readability of your analysis.
The format chosen for your portfolio lacks thought and consideration for the
In-text referencing and/or reference list is mostly incorrect or non-existent.
Even though grammar and spelling are an issue, they do
not detract very much from the readability of your analysis.
The format chosen for your portfolio is appropriate, but
major improvements would
enhance its presentation.
An earnest attempt at in-text referencing is obvious but there are major errors.
Mostly correct grammar and spelling are very good but with occasional errors.
The format chosen for your portfolio is appropriate, but some improvements would
enhance its presentation.
Mostly correct in-text referencing and reference list
with minor errors throughout and the occasional major error.
Errors in grammar and spelling are rare.
Your portfolio is professionally presented and has been
submitted in the appropriate format.
In-text referencing and the resultant reference list are correct, with only the occasional minor error.
Correct grammar and spelling throughout the analysis with no obvious errors.
Your portfolio is professionally presented and exceeds
expectations in what is evidently suitable for a high-grade
In-text referencing and the resultant reference list are correct, with no errors.
Feedback and Grades will be released via Turnitin
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