The purpose of this individual assignment is to further student’s skills in understanding the role of events management within the Tourism and Hospitality Industry. By applying the Event Life Cycle concept to real world case study, students will analyse the core events management principles used to create, design and plan sustainable events.
Individually, you are required to research the event of 2018 Winter Olympics that was held in Pyeongchang, South Korea. Based on the Event Life Cycle Model, you will need to investigate the following aspects:
1. The formation stage of the Pyeongchang’s Winter Olympics
2. The growth stage of the Pyeongchang’s Winter Olympics
3. The staging of the Pyeongchang’s Winter Olympics
Based on your investigation, you are to analyse the future development of the event destination and propose at least three recommendations addressing stakeholder’s concerns related to the sustainability of such events.
In preparing your case study analysis, you will need to reference at least 12 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.
Your event brief document MUST follow a professional report structure: Title Page
The analysis of Event Life Cycle Stages (approximately 800 words) Recommendations (approximately 400 words)
Reference List (you must apply Harvard Referencing Style)