Unit Name/Code BUS1003/BUS105 Business Communication and Academic
Assessment Type Essay Individual
Assessment Number 2
Assessment Name Assessment 2 Essay Individual Assessment
Unit Learning Outcomes Assessed
1. Engage in ethical production of academic essays, business reports, correspondence and presentations through research and application of appropriate referencing
2. Create a clear, coherent and independent exposition of knowledge and ideas in academic/business writing
3. Discuss and apply the writing process in various types of academic essays, business reports, correspondence and presentations
4. Identify and apply structural elements of essays, reports and business correspondence
5. Develop and demonstrate academic research skills
Due Date and Time Week 8
Friday 4th May 2018
*If you miss this assessment you may be able to apply for special consideration on appropriate grounds and with supporting evidence (i.e. medical certificate). For more details on what is considered appropriate grounds for consideration read the AIH policy. Both the form and policy are on the AIH website at http://www.aih.nsw.edu.au/. Please remember this is not automatically granted and all applications are assessed.
Assessment Description Aristotelian appeals of ethos, pathos, and logos have underpinned persuasive communication for over 2000 years.
Describe these appeals with specific examples of their application in modern business communications. How important are such appeals in digitalised business communications?
In your essay, you are expected to cover the following:
• Explanations of ethos, pathos and logos.
• Specific examples of how ethos, logos and pathos apply to modern business communications.
• Consider to what extent these concepts can be applied to digital business communications and why
• Use at least 3 credible sources to support your essay. Remember you need to cite sources in-text, as well in the reference list.
Detailed Submission Requirements
Submit to Assessment 2 Turnitin Link on BUS1003/BUS105 Moodle Page.
• 1,000 words
• 2.5 cm margins
• 1.5 point spacing
• Calibri or Arial font
• 11 – 12 size font
Section Requirements Weight 10% HIGH DISTINCTION 100-85% DISTINCTION 84-75% CREDIT 74-65% PASS
Structure, accuracy and style (5 marks)
Your essay should have an introduction that includes a thesis statement. Your body should contain paragraphs that present and logically develop your key ideas. Your conclusion should summarise the key ideas presented in your essay.
You should present your ideas in an academic style, using formal, impersonal language and check your writing for grammar and punctuation errors.
Mark 4.25-5 3.75-4.2 3.25-3.7 2.5-3.2 0-2.45
Essay is perfectly formatted, with a clear introduction, body and conclusion. The thesis statement is detailed and relevant. Every paragraph begins with a point refined to the topic. Supporting sentences develop the main ideas comprehensively. The conclusion is detailed and summarises the key ideas skillfully.
The writing is complex and sophisticated. Language is impersonal and formal. No grammar, punctuation, and/ or spelling mistakes. Essay is appropriately formatted, with a clear introduction, body and conclusion. The thesis statement is clear and relevant. Almost every paragraph begins with a point refined to the topic. Supporting sentences develop the main ideas in some detail. The conclusion is detailed and summarises the key ideas.
Well-written essay. Language is mostly impersonal and formal. Only minor grammar, punctuation, and/or spelling mistakes. Essay contains an introduction, body and conclusion. The thesis statement is present but may be quite general. Some paragraphs begin with a point related to the topic. Supporting sentences develop this point to some extent . The conclusion may be quite general and summarises some of the key points.
Quite well written essay. There may be some problems with language and word choice.
Some grammar, punctuation, and/or spelling mistakes. An attempt is made to structure the essay into an introduction, body and conclusion. The thesis statement may be vague or unclear. Topic sentences may not be provided or may be very general.
Supporting sentences may not develop the point clearly. The conclusion may be quite general and brief.
The writing is satisfactory. Problems with word choice, grammar, spelling and punctuation may
make it difficult to follow ideas in some parts.
There may be some personal language. There are no elements of essay formatting. No introduction and/or thesis provided.
A significant amount of the body may be copied from source or ideas may be randomly placed together, making it difficult for the reader to follow.
The writing is copied from the source or
difficulties for the reader. Significant problems with word choice, grammar, spelling and punctuation make it difficult to follow ideas in many parts.
The language is inappropriate for an academic essay.
Content (10 marks)
Explain the concepts of ethos,
pathos and logos (5 marks)
Examples of Aristotelian appeals in business communication and
appropriateness in digital age
Nuanced and sophisticated explanations of concepts are provided.
Detailed and insightful examples of the appeals in business communication. An indepth analysis of their application in modern communication is provided.
Explanations are clearly expressed with no conceptual errors.
Very good examples of appeals are stated and differences in approaches are compared and contrasted. The analysis of their application of appeals
in modern communication is quite detailed and insightful. Aristotelian appeals are clearly stated.
Some minor conceptual errors.
Good examples are provided and there is a reasonable attempt at linking the appeals to the digital age. Some evidence of analysis. Explanations of ethos, pathos and logos may be very general with some aspects missing.
Basic examples mentioned but no indepth details provided. Discussion
of applicability to modern communications
is very general. Little evidence of analysis. Explanations are not Original/copied, not included, or not relevant to the topic.
Examples are either not original or not relevant to the topic. No discussion of appropriateness of appeals in the digital age.
Research and referencing (5 marks)
More than 3 highly relevant sources used to support argument in essay. Harvard referencing is applied correctly without in both reference list and in-text citations. No errors in referencing evident. More than 3 credible sources utilised in essay. Harvard referencing is applied correctly in both reference list and in-text citations. Minimal referencing errors evident.
3 credible sources used to support essay. Harvard referencing is attempted in reference list and intext. Some referencing errors evident. 3 sources used to support essay. Not from a credible source. Harvard referencing is attempted in reference list or intext.
Many referencing errors evident. Research is not evident in submission. Harvard referencing is not attempted. No reference list.
TOTAL MARK Overall comments: