Student Assessment Guide
Apply Digital Solutions to Work Processes
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Table of Contents
Assessment Information 1
Assessment Event: Fusion Marketing Simulation 2
Task 1: Source and Utilise Digital Information 2
1.1 Identify Fusion Marketing’s digital applications 2
1.2 Establish criteria to ensure validity and reliability in digital information sources 2
1.3 Locate and use digital information on intellectual property requirements 2
1.4 Locate and use digital information on organisational policy and procedures 2
1.5 Locate and use digital information on legal governance 3
1.6 Document, register and report matters related to IP 3
Task 2: Lead Work Processes in a Digital Environment 4
2.1 Review digital technology trends and select a service that is fit for purpose 4
2.2 Set up the new innovative digital service to support workplace operations 4
2.3 Transfer digital information to the web-based corporate wiki 4
Task 3: Train, Encourage and Support Team Members to Use the Fusion Wiki 5
Appendix A: Fusion Marketing Simulation 7
Simulation Background 7
Simulation Phases 9
Phase 1 9
Phase 2 9
Phase 3 9
Assessment Conditions for the Observation 10
Appendix B: Observation Check Sheet 11
Welcome to your Student Assessment Guide for BSBMGT407 Apply Digital Solutions to Work Processes. This Guide provides you with information on the assessment particularly what you have to do and to what level of performance.
This assessment has the following Assessment Event:
Assessment Event – Simulation: Fusion Marketing
You will complete a number of tasks associated with establishing a digital platform to utilise digital information in accordance to legislations, regulations, organisational policy and procedures relevant to digital media use and intellectual property.
This assessment centres on the Fusion Marketing case study, a professional marketing agency with a team of professional marketing consultants helping their clients to achieve their marketing communication goals. You will act in the capacity of a Marketing Communications Officer to establish internal communication mechanisms with an aim to facilitate team collaboration and group information sharing.
To complete the Simulation, you will need to refer to the following resources:
Fusion Wiki Policy: Organisational policy and procedures document that establishes digital media protocols and conventions to manage digital communication practices on the organisation’s digital wiki platform. You will refer to this document when integrating their digital solutions into your simulated workplace operations.
Intellectual Property Policy: Organisational Policy and Procedures document that sets out the principles and practices of Fusion Marketing with respect to intellectual property. You will adopt this document when populating your web-based collaborative company wiki with digital content.
Fit for Purpose Matrix: Excel template used in Task 2.1 to select digital solutions that are fit for purpose.
Remember, you do not type your responses in this Student Assessment Guide, but use the Student Assessment Workbook, which is a separate document. This document is simply a guide to explain what you are required to do, and by doing so, this will assist you to perform at your best.
Please note that your responses for both assessment events can (where appropriate) use dot point format. See below for an example of a dot point response and a full sentence response.
Dot point format Presentation Plan includes the following:
• needs of the audience
Full sentence format When you are preparing for a Presentation, there are a number of tasks that must be carried out. These are; listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks, you then check on the room you will be conducting the simulation in etc.
• complete all of the questions and tasks listed in the Student Assessment Workbook
• meet all the requirements listed in this Student Assessment Guide
• your responses to the questions and tasks must be relevant, accurate and specific
• submit your completed Student Assessment Workbook to your Assessor within the set timeframes
• your work must be in your own words
• where you use an external source of information, you must provide citation.
Assessment Event: Fusion Marketing Simulation
You will participate in a simulation centred on a professional marketing agency titled Fusion Marketing. As the Marketing Communications Officer, you will be responsible for establishing a web-based organisational wiki and then populating it with digital information. At last, you will provide face-to-face training to your team members in order to ensure that they have the necessary skills and knowledge to use the system.
Please ensure that you familiarise yourself with this set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document.
Task 1: Source and Utilise Digital Information
In this task, you will review Fusion Marketing’s digital applications and collect raw digital information with regard to intellectual property. This task will set the foundation for Task 2, where you will integrate a digital solution that to support the organisation’s workflow.
1.1 Identify Fusion Marketing’s digital applications
R 1. identify all digital applications that are currently in use for communications, technologies and networks:
• provide an example for their potential area of use in terms of information sharing
• discuss why these applications do not address the organisation’s business plans
R 2. word count is approximately 150 words in total.
1.2 Establish criteria to ensure validity and reliability in digital information sources
R 1. list five criteria for validity
R 2. list five criteria for reliability
R 3. list five digital information sources
R 4. describe the relative credibility of these sources in terms of validity and reliability
R 1. word count is approximately 250 words in total.
1.3 Locate and use digital information on intellectual property requirements
In this subtask, you will search digital information on Fusion Marketing’s intellectual property (IP) requirements and review each digital source of information using the criteria you developed in Task 1.2.
R 1. list and explain four legal requirements related to IP in Fusion Marketing’s operating environment:
• include the correct title and date for primary legislations and legislative instruments
• summarise the key provisions of each requirement listed
R 2. word count is approximately 50 words per explanation.
1.4 Locate and use digital information on organisational policy and procedures
R 1. review the Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy:
• explain how the two policies relate to working with digital technology and information
• include two specific statements from each policy in your discussion
R 2. word count is approximately 150 words.
1.5 Locate and use digital information on legal governance
In this subtask, you will search digital information on Fusion Marketing’s legal requirements related to using digital technology and information. These requirements will be in addition to the IP related ones covered in Task 1.3. You will then review each digital source of information using the criteria you developed in Task 1.2.
R 1. list and explain five legal requirements related to using digital technology and information:
• include the correct title and date for primary legislations and legislative instruments
• summarise the key provisions of each requirement in Fusion Marketing’s operations
R 2. word count is approximately 50 words per explanation.
1.6 Document, register and report matters related to IP
R 1. review Fusion Marketing’s digital process and applications:
• list five potential IP risks in relation to digital technology
• list five strategies to prevent these risks
R 2. word count is not critical.
Task 2: Lead Work Processes in a Digital Environment
In this task, you will use the ‘Fit for Purpose Matrix’ spreadsheet template to review and select digital services that are fit for purpose. Then, you will establish a web-based company wiki and transfer the digital information collected in Task 1 in accordance to the organisational digital media protocols and conventions.
2.1 Review digital technology trends and select a service that is fit for purpose
R 1. review digital trends and innovations that address Fusion Marketing’s organisational plans:
• use the ‘Fit for Purpose’ spreadsheet template and list five available digital services
• factors must be aligned to the organisation’s requirements
• weighting scales must be appropriate for each service
• scores must be accurate
• prioritise your selection based on the score
R 2. word count is not critical.
2.2 Set up the new innovative digital service to support workplace operations
In this subtask, you will establish the web-based corporate wiki reviewed and selected in Task 2.1.
R 1. set up the online platform
R 2. create the user accounts for all stakeholders
R 3. grant access to all stakeholders
R 4. produce screenshots of the initial platform and attach to your Student Assessment Workbook.
2.3 Transfer digital information to the web-based corporate wiki
In this subtask, you will transfer the digital information you collected in Task 1 to your online platform. This operation will be in line with Fusion Marketing’s Intellectual Property Policy and Fusion Wiki Policy which details intellectual property requirements and digital media protocols and conventions respectively.
R 1. create and set up a space to transfer the digital information:
• create a ‘Welcome’ page including a description on the need of this online corporate wiki (see Task 1.1)
• establish a logical hierarchical structure
• layout must have a corporate outlook
R 2. transfer the digital information:
• transfer your findings from Task 1.2 to 1.6
• digital information must conform to organisational policy and procedures
• organise your content under descriptive headings
• ensure access by all stakeholders
R 3. produce screenshots of your platform for each page and attach to your Student Assessment Workbook.
Task 3: Train, Encourage and Support Team Members to Use the Fusion Wiki
In this task, you will hold a training session with the two team members to demonstrate them how to use the online enterprise wiki in day-to-day operations.
R 1. prepare for the training session:
• set up the environment to deliver the training
• prepare a minimum of five questions to confirm the team members’ understanding
• prepare a minimum of three practical exercises to confirm the team members’ skills
• practical exercises must include individual and team collaboration activities on digital information sharing
R 2. deliver the training session:
• demonstrate how to use the digital platform to the team members
• confirm understanding of the two stakeholders through asking the five questions
• confirm skills of the two stakeholders via implementing the three practical exercises
R 3. for additional requirements, refer to the Observation Check Sheet in Appendix B
R 4. the duration of this interactive session is 45 minutes.
Appendix A: Fusion Marketing Simulation
Fusion Marketing is an innovative full-service marketing agency specialises in strategic thinking, marketing, branding, interactive solutions, and visual communication across a whole spectrum of media – from ideation and digital strategy through to UX, website design and development. The company is well-known as a full service creative and market intelligence agency driven by experienced decision makers, creative designers, market analysts, and digital producers who work together to assist clients achieve their business objectives.
Fusion Marketing categorises their services in three main groups, as follows:
Fusion Marketing is an ‘innovation-loving ‘firm and uses Apple products to carry out their daily operations which include Macbook Pros, iMacs, iPads, and iPhones. The organisation also utilises the following digital applications for communications, technologies and networks:
• Customer Relationship Management (CRM)
• Facebook, Twitter, Instagram
• Google Calendar.
Fusion Marketing conducts regular staff surveys to improve its infrastructure. Recent survey has yielded that the company lacks a digital service as a solution which can facilitate collaboration and group information sharing. The organisation has decided to implement this service which:
• promotes internal communication amongst teams as well as department-wise
• is hosted on a service provider’s cloud system rather than sitting on the internal server
• securely stores corporate knowledge
• grows as a knowledge base
• supports 24/7 access
• mobile friendly
• is innovative and user-friendly
• does not require any software and hardware maintenance.
One of the primary needs of Fusion Marketing is to ensure that staff is doing the ‘right thing’ in terms of intellectual property. This is due to the nature of the company’s operating environment, which includes:
• creating in-house digital portfolio
• working with contractors to get artwork produced (where necessary)
• engaging with clients and public in social media
• using clients’ patented, design registered, corporate and confidential assets.
Recently, the company has recruited a graduate Copy Writer and an experienced Social Media Coordinator with a key focus on managing social media communication channels including content coordination and community engagement.
You, as the Marketing Communications Officer, have the following primary accountabilities:
• ensure corporate governance on digital production and public relations with a strong focus on intellectual property requirements as well as other legislations and regulations related to content generation
• assist Social Media Coordinator and Copy Writer with creating digital content (such as social media posts, website content, etc.) in line with the agency’s Intellectual Property Policy and Fusion Wiki Policy
• assist with ad-hoc communications and client content (e.g. presentations, letters, speeches, seminar scripts, etc.)
• create staff communications including weekly updates, organisational events, changes in marketing policy and procedures, and other necessary internal and external matters
• review, select, integrate, use, and maintain digital solutions to establish a sound knowledgebase with a key focus to connect all organisational units and teams in one place to collaborate and capture corporate knowledge that will foster internal crowdsourcing
• train, encourage and support team members in the application of these digital solutions.
As per your role, you have been asked by the Director of Marketing and Communications to:
• collate digital information on legal and organisational requirements that are integral part of workplace operations
• implement a web-based corporate wiki (‘Fusion Wiki’) as an internal ‘information bank’
• train, encourage and support the two newcomers on Fusion Wiki.
This simulation is divided into the following phases:
Phase 1: you will create, collect and store digital information related to Fusion Marketing’s digital applications and workplace operations.
Phase 2: you will review, select and implement a digital service (Fusion Wiki).
Phase 3: you will train, encourage and support the team members on the application of Fusion Wiki.
Phase 1 occurs from Task 1.1 to 1.6. In Phase 1, your main duties in the organisation are as follows:
• identify and review organisation’s digital applications
• locate and use digital information from credible sources based on the following areas:
intellectual property (IP) requirements
legislations, regulations and organisational policies related to workplace operations
• documents an IP risk register.
You will use the information gathered in Phase 1 as an input for Phase 2.
Phase 2 occurs from Task 2.1 to 2.3. In Phase 2, your main duties in the organisation are as follows:
• establish factors to review and shortlist digital services that are fit for purpose
• select the most suitable digital service in line with the organisation’s plans
• implement the digital service in accordance to organisational policy and procedures
• transfers digital information to the digital platform.
You will use this digital service to train the two team members in Phase 3.
Phase 3 occurs in Task 3. In Phase 3, your main duty in the organisation is to train, encourage and support these team members in the application of Fusion Wiki.
These team members that you will provide a face-to-face training session are:
• Graduate Copywriter
• Social Media Coordinator.
This training session will have a duration of 45 minutes where you will demonstrate how to use the Fusion Wiki to the two team members.
Note that your Assessor will not play a role in this observation activity as they will be observing your interaction with the stakeholders and documenting evidence in the Observation Check Sheet provided in Appendix B.
Assessment Conditions for the Observation
The information in this section outlines the assessment conditions for the Observation in Phase 3, Task 3, which involves your interaction with the two team members.
Before the Observation:
• you must ensure that you have read and understood any documents required to undertake the Observation
• you must ensure that you have read and understood all performance requirements listed under each task
• you must ensure that you have read the requirements listed in the Observation Check Sheet as your performance will be judged based on these criteria (see Appendix B)
• your Assessor will brief you on the level of participants with regard to technology proficiency
• your Assessor will inform you of the date of your Observation.
During the Observation:
• you will be interacting with the Graduate Copywriter and Social Media Coordinator
• it has a total duration of 45 minutes
• other students will not be observers during the session as this will give them an unfair advantage
• these stakeholders will be role played by staff from the RTO or other externals
• your Assessor will brief them on your topic so that they can carry out their actions in an appropriate manner
• you cannot refer to the Observation Check Sheet while undertaking the Observation
• your Assessor will:
observe you individually based on the criteria in the Observation Check Sheet
document their observations in detail on the Observation Check Sheet
provide extensive written feedback
ensure that the session will be free from distractions
• you must comply with WHS requirements
• you must demonstrate all the criteria in the Observation Check Sheet to achieve a satisfactory result for the Observation.
If you are not successful, after the observation, the Assessor will:
• provide written feedback on the Observation Check Sheet explaining their justification in detail
• communicate this feedback to you
• arrange another suitable time to observe your second attempt.
Appendix B: Observation Check Sheet
We have provided the Observation Check Sheet for you to prepare for your assessment with the Assessor. Remember, you will not be able to use this Check Sheet during this session. However, we recommend you use this as a planning tool so that you are fully prepared for the observation.
Note that you must demonstrate all the criteria listed in the following Observation Check Sheet to be deemed satisfactory.
1. Environment Setup:
• check all workstations and audiovisual equipment are working
• ensure the Internet connection is up and running
• set up the online wiki for the session including all user accounts
• adjust the lightning to the viewing of hands-on computer training
• ensure visual aids are visible from the seats of the participants
• welcome the stakeholders:
have a friendly tone
volume must be appropriate
facial expressions must be appropriate
• outline the structure of the training session:
summarise the purpose of this training
explain the activities involved and duration
set rules for questions
seek confirmation of this process
• verify that attendees can see the screen
• verify that attendees can access the system
3. Body (Part 1):
• overview the motivation behind Fusion Wiki:
summarise the organisational plans
discuss three digital solutions that address these plans
justify your selected digital solution based on the five factors used in the ‘Fit for Purpose Matrix’
• demonstrate the digital platform:
give an overview of the platform
describe the primary ‘hot’ features
use these ‘hot’ features with real-time examples
these examples must have a structure – starting from easy and moving to more challenging
these examples must prepare the participants for the three practical exercises
4. Body (Part 2):
• ensure learning outcomes are achieved:
ask a minimum of five questions to gauge understanding
undertake a minimum of three practical exercises
exercises must align to participant’s learning needs
exercises must incorporate a range of learning and interaction practices including individual and group collaboration
demonstrate the solutions to reinforce learning outcomes
• review session outcomes
• these outcomes must be linked to the Introduction
• highlight key ‘take-home-messages’
6. Communication skills:
• body language:
give eye contact to the participants
display appropriate facial expressions
posture must be appropriate
gestures must fit with the message
• active listening:
use backchannels (e.g. ‘mmm’, ‘yes’) to show focus
provide appropriate facial expressions
provide appropriate body language
• language and speech:
language must fit audience background to the technology
explain technical terms (where compulsory to use)
do not use filled pauses (e.g. ‘er’, ‘erm’, ‘uh’, ‘um’)
tempo (pace) is easy to follow
volume is audible
pitch is low in general and high at times to grab attention
• monitor non-verbal and verbal cues of the participants:
conduct periodical checks
adjust delivery accordingly
confirm their understanding
7. Develop understanding and skills:
• observe the level of participants’ understanding
• intervene accordingly to support proficiency
• elicit input from participants and gives rich feedback
• direct open-ended questions and avoids ‘yes/no’ questions to draw participants to the content
• use instructional practices with clear instructions