Assessment Information 1
Subject Code: HAT202
Subject Name: The Hospitality and Tourism Market
Assessment Title: Length: Newspaper article “The Business of Tourism and Hospitality” 600 words (+/- 10% allowable range)
Online via Turnitin
Due Date: Week 5
You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or The Age, a travel magazine or a lifestyle magazine. The article topic is “Operating in the Great Barrier Reef”. Your article should include the following topic areas outlined in the assessment details. The assessment addresses LO’s 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets.
In preparing your newspaper article, you must answer the following points:
• Include an introductory summary of the overview of the Whitsundays and the Great Barrier Reef, the chosen business segment your article will focus, and the media choice.
• Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only.
• Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segments the business segment services. You need to stay focussed throughout the article on your location, business and the customer segments.
• Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future.
You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, and journal articles. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via:
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
HAT202 Assessment Marking Rubric – Newspaper Article 20%
Criteria NN (Fail) 0 - 49 P (Pass) 50 -64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100
Does not state aims or scope.
Brief outline of aims or scope.
Detailed outline of aims and scope.
Sufficiently detailed statement of aims and scope.
Comprehensive statement of aims and scope.
Research is either absent or lacks focus due to unsuitable choice of sources.
Research effort limited however evident; both in-text referencing and reference list employed.
Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.
High degree of research effort evident; quality selection and range of scholarly sources employed.
Extensive research is evident; quality selection and range of scholarly sources employed.
Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria.
You have analysed some
Hospitality/Tourism specific information, although your
interpretation is not always relevant to the assessment criteria.
You have analysed most of the Hospitality/Tourism specific information required by this assessment.
You have analysed and interpreted accurate
You have analysed and interpreted accurate and specific
Does not draw together the key findings of the analysis.
Draws together the findings of the analysis in an acceptable manner.
Draws together the key findings of the analysis in a well-written manner.
Draws together the key findings of the analysis comprehensively.
Draws together the key findings of the analysis comprehensively and convincingly.
Spelling and/or grammar is consistently incorrect,
impacting on the flow and
readability of your analysis.
The format chosen for your analysis lacks thought and consideration for the
In-text referencing and/or reference list is mostly
incorrect or non-existent.
Even though grammar and spelling are an issue, they do not detract
very much from the readability of your analysis.
The format chosen for your analysis is appropriate, but major
improvements would enhance its presentation.
An earnest attempt at in-text referencing is obvious but there are major errors.
Mostly correct grammar and spelling are very good but with occasional errors.
The format chosen for your analysis is appropriate, but some improvements would
enhance its presentation.
Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error.
Errors in grammar and spelling are rare.
Your analysis is professionally presented and has been
submitted in the appropriate format.
In-text referencing and the resultant reference list are
correct, with only the occasional minor error.
Correct grammar and spelling throughout the analysis with no obvious errors.
Your analysis is professionally presented and exceeds
expectations in what is evidently suitable for a high-grade commercial environment.
In-text referencing and the resultant reference list are correct, with no errors.
Feedback and Grades will be released via Turnitin
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.