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2. Individual Final Report: Due on Sunday 11 March 2018
Each student is required to turn the work their team has done into a 3000 word written report.
This must be done and submitted individually and must reflect your own work that is developed from the foundation work done by the team.
The report should offer a detailed understanding of the nature of the case. A good case analysis should reflect the following:
(i) Core problems are clearly identified/implications on today's global business environment
(ii) Detailed theoretical application to the problems
(iii) Good rationale for the choice of problems
(iv) Good rationale (logic and justification on the choice of solutions and recommendations)
(v) Feasibility/practicability of recommendations and solutions.
Please note that the Final Report will involve a comprehensive case analysis in which you will be expected to identify the key issue(s), evaluate and make recommendations. It is essential that students present an in-depth diagnosis and recommend a realistic and workable plan of action.
Format of the report
(i) Executive summary: What is the issue? How was it investigated? What did you find out? And what is the significance of the findings?
(ii) Contents
(iii) Introduction: Background info about the topic, aim/purpose of the investigation, outline how the main section (body) is structured
(iv) Analysis
(v) Recommendations
(vi) Conclusion
(vii) References
(viii) Appendix

Editable Microsoft Word Document
Word Count: 3031 words including References

Title: Starbucks Red Cup Controversy, 2015

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