Assessment 2 Business Research Proposal - Individual Assignment (1500 to 2000 words)
For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm. Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project Marking criteria of the research proposal include: the justification of the research questions that operationalize the research topic; the demonstration of a detailed research methodology addressing research instrument, sample size and sampling approach, research location/s and schedule as well as providing a critical assessment of the limitations of the methodology and the expected outcome of the research project
Assessment 2: Marking Criteria:
Marking Criteria’s Marks Research Project Introduction and justification 5
Research Questions and justification 15
Research Methodology 30
TOTAL MARKS 50
Prescribed Textbook: Bryman, A. and Bell, E. (2015), Business Research Methods, (Fourth Edition), UK, Oxford University Press.
Recommended Readings: - Zikmund, W. G. (2012), Business Research Methods, (9th edn), USA, Cengage
- Sherri L. Jackson (2015), Research Methods and Statistics; Critical Thinking Approach, (5th edn), USA, Cengage.
- William, T., James, P. and Arora, K. (2015), Research Methods: The Essential Knowledge Base, (2nd edn), USA, Cengage