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Assessment task 2 Paper 40%
Discuss the notion that customers are the best judges of quality of a service process. Why is it important to understand customer expectations and how does this relate to service design and implementation, and customer satisfaction?
Due date: 22 September
Length and/or format: 1500 words
Purpose: To discuss the particular context and nature of services marketing and to critically evaluate theoretical perspectives in services marketing provided by the academic literature
How to submit: Via Turnitin 31 August at 2330
Return of assignment: Feedback via Turnitin within 2 weeks of submission
Assessment criteria: See rubric

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