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Assessment task 1 Service Encounter Reflection Paper 20%
Using a positive and a negative service experience you have encountered as a customer to illustrate your reflection, identify and discuss the factors that have led you to feel the way you do about these experiences. What have you learned from these experiences and how does the services marketing literature help you to understand why you may feel the way you so about these service encounters?
Due date: 31 August 2017 at 2330
Length and/or format: 1000 words
Purpose: For you to reflect on the service encounters you have experienced and show how you have been influenced in your evaluations of these services
How to submit: Via Turnitin by 2330 31 August
Return of assignment: Feedback via Turnitin on LEO with 2 weeks of submission
Assessment criteria: See rubric in Appendix of this Unit Outline and on LEO

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