Chapter 2 (swOT analysis – identify the opportunités and threats facing the company)
2.1: Conduct a succinct PESTLE analysis. Focus only on those forces that have substantial effect on the company’s business and ignore those that are less important.
2.2: Apply the competitive forces model (5 Forces Analysis) to the industry in which your company operates. What does this model tell you about the nature of competition and the industry attractiveness?
2.3: In what stage of its Life Cycle is the industry in which your company is based? What are the implications of this for the intensity of competition now? In the future?
2.4: Is the industry prone to strategic group formation? Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across these strategic groups?