Assessment 2 Information
Subject Code: MKT303
Subject Name: International Marketing
Assessment Title: Individual Assessment 2 – International Marketing Report
Weighting: Report - 40% (2000 words)
Due Date: PDF file due Week 6, Monday 1 May 2017, 3.55 pm AEST via portal turnitin
Report Style :
You are to pretend to be the International Business Development Manager of a large multinational corporation. Your report outlines a new product/service or market extension of an existing product/service into a new international market for this company. Choose a famous company to pretend to be working at and a new country to make market entry into, on behalf of this company.
Submit a 2000 word individual PDF version report on turnitin.
• Minimum of 12 credible sources including journal articles, books and supporting industry/professional references.
• References from lecture and tutorial slides not considered credible references.
Please focus on the following four themes.
(1) Situational analysis of market entry into the new international market
(2) Analysis of the market entry modes and one recommended mode of entry (3) Application of effective marketing mix strategies for successful outcomes
(4) Implementation strategies in the new marketplace addressed.
The report files must be submitted by the due date as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload.
• Uploaded files with a virus will not be considered as a legitimate submission and regular penalties will apply.
• The Turnitin system will notify you if there is any issue within the submitted file.
• In this case you must contact your lecturer via email immediately and provide a brief description of the issue and a screen shot of the Turnitin message.
• You are also encouraged to submit your work well in advance of the time deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may arise.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School policy.
Number of days Penalty
1 - 9 days 5% per day for each calendar day late deducted from the allocated marks of the assignment.
10 - 14 days 50% deducted from the allocated marks of the assignment.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
Assessment Report Marking Rubrics
Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail) 0%-49% Score
Out of 100
Introduction o Comprehensive
statement of aims and scope. o Sufficiently detailed statement of aims and
scope o Solid outline of aims and scope o Brief outline of aims or scope o Does not state aims or scope /10
Research and Analytical Skills o Critically analyses and interprets business specific information to an excellent level of understanding.
o Analysis clearly identifies, defines and applies relevant theories and concepts.
o Extensive research is
evident; quality selection and range of scholarly sources employed.
o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of
research effort evident; quality selection and range of scholarly sources employed.
o Analyses business
specific information to a good working knowledge.
o Good working
knowledge of relevant theories and concepts.
o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature. o Analyses business
specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts.
o Research effort limited however evident; both intext referencing and reference list employed. o Analysis lacks depth, and interpretation lacking or irrelevant.
o Analysis does not identify, define or apply relevant theories and concepts.
o Research is either absent or lacks focus due to unsuitable choice of sources.
Conclusion o Draws together the key
findings of the analysis comprehensively and convincingly.
o Excellent evaluations with succinct & highly developed recommendations. o Draws together the key
findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations.
o Draws together the key
findings of the analysis in a well-written manner.
o Good conclusions with several reasonable recommendations. o Draws together the
findings of the analysis in an acceptable manner.
o Acceptable conclusions
with limited recommendations. o Does not draw together the key findings of the analysis. o No real conclusion apparent. /10
Report Structure and
o Writing is consistently cohesive and of excellent academic and professional standard. o Grammar and spelling
are flawless (or close enough) throughout the report.
o Seamless flow between
discussion points and sections.
o Report is professionally presented to required formatting standards. o In-text referencing and reference list are correct.
o Writing is cohesive and of high academic and professional standard. o Grammar and spelling
are of excellent quality throughout the report.
o Logical and rational flow between discussion points and sections.
o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct.
o Writing is easily readable but not always cohesive. o Grammar and spelling are very good. o Ideas/themes
developed, but connections not always obvious.
o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors.
o Writing is understandable but infrequently cohesive. o Grammar and spelling contain some errors.
o Critical thinking shows limitations.
o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout.
o Writing mostly disjointed, demonstrating little or no structure.
o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking.
o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect.
Assignment Mark/Grade: Total score /100