i below is the question and I am doing Ernst and Young (EY) company.
I have finished almost all the work, The only I want you to do is Yellow highlighted part (800 words) with minimum 8 references.
thank you
patrick
Starting in week 3, your tutor will begin to assign you into groups of 3-4 students. From the time of your group allocation, you will be sitting together with your team members in your tutorials, and gradually working together to complete this task. Because this assessment also assesses the process of your group collaboration, it is critical that you early on begin to document how you, as a team, are working together to complete this task. This can be in the form of holding regular meetings outside of class and documenting these, and by documenting the progress of your work. In tutorials, you will see how this can be done.
The topic
The topic for this task is to select an organisation with offices in Australia and research the organisation in order to compile a comprehensive report that outlines the following:
What the organisation does and a brief history
What industry it is in and what are the specific characteristics of this industry
How the organisation is performing (financially, or in terms of market share, reputation)
How does the organisation manage its communications
How the organisation is perceived publicly
Selecting your organisation
Once you have been assigned to a group, and notified your tutor of your group membership, you will need to start discussing with your group members what a suitable organisation might be. The organisation should be large enough to have received some public attention with some regularity. A good way to check this is to run a Google News search on the organisation's name. If the organisation has been in the news recently, then that's a good start! The organisation also needs to have a presence in Australia, and preferably in the city where your campus is located (Brisbane, Sydney, Melbourne). Once your group has decided on a company, you'll need to let your tutor know. This should be done by no later than week 4. Your tutor will be able to tell if the organisation is useful for this task.
For example...
Group A has decided to select Qantas. It's a big organisation, with a sizeable presence in Australia, and it's a company that virtually all Australians are familiar with. The group does some prelimiary research to confirm that there is sufficient information available to answer the above questions (1-6). The tutor approves the choice of Qantas as the organisation for Group A.
The group schedules a day to meet up and travel to the airport in their city to take some pictures of Qantas planes, and some Qantas signage and branding. This will be used to form an original collage that will go on the coverpage of the report. Later in the week, the group meets again on campus to go through questions 1-6. The first question is easy; Qantas is an airline. The group uses the Qantas company website to gather some information about the history of the organisation. Questions 2-3 are a little more tricky. These require some deeper insight than what can be gathererd from the Qantas website. Furthermore, the group wants to ensure that it uses only reliable and -objective- information, so the Qantas website is not deemed appropriate for these questions. Fortunately, the library has a few excellent databases that specifically provide extensive company and industry information. The group splits up some databases and begin gathering relevant data on Qantas and the airline industry.
For question 4, the group decides to explore how Qantas communicates with the public. What are the most common forms of communications? The group goes on to examine the company's -corporate communications-, including the -media releases- section on the company website. The group also reviews the most commonly used forms of advertising, discovering that Qantas relies on a mix of of TV ads, social media, and print advertising. The group discovers that Qantas also makes great use of different PR strategies. The different communications stragies are summarised.
To address question 5, the group begins to conduct some research on how Qantas is perceived publicly. Secondary sources are sufficient to address this issue. There are no immediate answers to this question readily available, so this task requires some analysis. The group begins to review different news articles about Qantas, and starts to analyse how the organisation appears to be perceived in the public eye. The group discovers that in 2015, Qantas was embroiled in protracted lawsuit that was widely reported in the media. The group concludes that the negative publicity may have damaged the reputation of the organisation.
Structuring the report
[EXCLUDED FROM WORD COUNT]
Coverpage: The coverpage contains the title of the report, in this case: -Qantas: Communicating with the World-. The coverpage also contains original pictures that have been neatly edited and collated into a collage to give an artistic and creative impression.
Table of Contents: The TOC lists all the sections of the report, and has been created using the appropriate document processing tool.
Executive Summary: The ES provides a snapshot summary of the entire report. It contains headings for each of the sections, and a brief summary of the most important points in those sections. The ES is between 400 and 500 words in length.
[WORD COUNT BEGINS]
Organisation Overview: This section provides the key data on the the selected organisation. It reviews the organisation's history very briefly, and offers an assessment of the current state of the organisation, such as its market share, its standing in relation to other organisations, its financial performance (if applicable), and its ownership structure (listing parent companies, subsidiaries, head quarter location etc.). This section is between 400-500 words. This section may contain subheadings.
Industry Overview: This section provides key information about the organisation's industry. For example, Qantas is in the airline industry, so the section outlines some of the key features and challenges facing the airline industry today. To complete this section, the group has analysed relevant industry reports and extracted the most critical information. This section is around 300 words.
Communication Strategy: This section details the organisation's communication strategy, focusing mostly on its external communications (typically marketing communications, but this may also include media releases). It also reviews any significant event(s) to which the organisation has had to reposnd to. It explains how the organisation responded, and how it has used its communications to shape public perceptions about the organisations, and whether it is believed that this has been successful. This section is around 800 words. This section may contain subheadings.
[EXCLUDED FROM WORD COUNT]
References: The references are listed in the Harvard format.
Appendix 1: This section is compulsory, and is valued at 40% of the mark for the entire report (20 marks). See rubric for further details. In this section, the group provides a detailed outline of how the report was compiled. It provides an account of who did what, and also how the work was done. It is written objectively in a style appropriate to professional report writing. For example, Group A has written a total of two pages, which begins as follows:
This report was compiled collectively by Amanda Smith, Liam Jones, Cecilia Pham, and Joshua Lewis. It included trips, meetings, and collaboration online [...]
Trips:
On the 21st of August, we travelled to [....] to take some photgraphs of [...]
Meetings:
We met regularly to review the progress and identify any areas requiring further attention. The first meeting was held [...]
Online collaboration:
To manage our workflow, we used the online collaboration tool Trello and [...]
There is no prescribed word limit for Appendix