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MARK804: Principles of Marketing Management
6 credit points
Subject Information
Trimester 1, 2017 Sydney On Campus
TEACHING STAFF
Teaching Role Coordinator, Lecturer and Tutor
Name Dr Alan Pomering
Telephone 42214049
Email alanp@uow.edu.au
Room Visiting Faculty Office, Level 8
Consultation Times Wednesday 14:00 - 15:00 (At Sydney campus. (By prior email appointment))
Thursday 13:00 - 16:00 (At Wollongong campus (By prior email appointment)
IMPORTANT INFORMATION FOR ALL STUDENTS
This important information must be read together with the Sydney Business School Student Handbook which contains relevant information on University of Wollongong (UOW) and Sydney Business School Policies. The handbook is found at https://business.uow.edu.au/businesscentral/student-resources/UOW100614. It is your responsibility to comply with these policies and processes.
The Sydney Business School is the graduate school of the Faculty of Business at University of Wollongong. Our courses are delivered from campuses located at Circular Quay in Sydney and Wollongong.
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Copyright
Commonwealth of Australia
Copyright Regulations 1969
© 2017 University of Wollongong
The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by any process without written permission.
Table of Contents
SECTION A: GENERAL INFORMATION 4
SUBJECT DESCRIPTION 4
STUDENT LEARNING OUTCOMES 4
UPDATES TO THIS SUBJECT 4
COURSE LEARNING OUTCOMES 4
GRADE DESCRIPTORS 5
ATTENDANCE REQUIREMENTS 5
REQUIRED TEXT(S) 5
KEY REFERENCES 5
ADDITIONAL MATERIALS 5
LECTURES 6
TUTORIALS 7
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE 9
SECTION B: ASSESSMENT 10
ASSESSMENT LEARNING OUTCOME MATRIX 14
LATE SUBMISSION OF ASSESSMENT TASKS 15
SUPPLEMENTARY EXAMINATIONS 15
MINIMUM PERFORMANCE REQUIREMENTS 15
ASSESSMENT QUALITY CYCLE 15
DATA RETENTION AND USE 16
ACADEMIC INTEGRITY AND PLAGIARISM 16
TURNITIN 17
ACADEMIC COMPLAINTS 17
SECTION C: GENERAL ADVICE TO STUDENTS 18

SECTION A: GENERAL INFORMATION
SUBJECT DESCRIPTION
The subject examines the concepts underpinning the marketing process and theories relevant to the study and practice of modern marketing science. Key concepts covered include the creation and delivery of customer value, customer retention and return on marketing investment, marketing's role in an organisation as defined by the overall strategic plan, and its integration with other functional disciplines within the organisation, elements of marketing plan, competitor analysis and strategies, marketing environment, marketing research, consumer and business buying behaviour, strategic nature of segmenting markets, targeting, and positioning brands, marketing mix decisions, and marketing ethics and social responsibility. The subject provides a foundation for the development of effective market-oriented managerial thinking, communication and team-work skills.
STUDENT LEARNING OUTCOMES
On successful completion of this subject, students will be able to:
1. Explain the major conceptual and theoretical principles upon which the practice of marketing in organisations is based.
2. Synthesise underlying marketing principles and concepts for making socially responsible business decisions.
3. Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems for relevant audiences in a business environment.
4. Demonstrate professional written communication skills when interpreting relevant text, verbal, numerical and visual styles.
5. Demonstrate an ability to work both independently and cooperatively to synthesise and communicate marketing information.
UPDATES TO THIS SUBJECT
The School is committed to continual improvement in teaching and learning. In assessing teaching and learning practices in a subject, the School takes into consideration student feedback from many sources. These sources include direct student feedback to tutors and lecturers, feedback through Student Services and Business Central, responses to the Subject and Course Evaluation Surveys. These important student responses are used to make ongoing changes to subjects and courses. This information is also used to inform systemic comprehensive reviews of subjects and courses.
While every effort is made to keep the subject database current, students may find that occasionally, the assessment information in the subject outline differs from the information on the subject database. In such instances, the Subject Coordinator will make appropriate announcements in the first class of the session.
For 2017, this subject has undergone a significant revision in content, learning activities, and assessment tasks in response to student and instructor feedback. The pool of Weekly Questions has been reduced in number. The first assessment task has been amended to incorporate both individual and collaborative learning. New cases have been chosen for the second assessment task. A case study analysis has been added to the third assessment task, the Final Examination, replacing the previous journal article and scenario-based questions in Part B. Continuous feedback and/or constructive suggestions are welcomed throughout the subject.
COURSE LEARNING OUTCOMES
Course Learning Outcomes can be found in the Course Handbook https://www.uow.edu.au/handbook/yr2016/index.html.
GRADE DESCRIPTORS
Grade Descriptors for final grades can be found at https://www.uow.edu.au/curriculumtransformation/aqc/uowgradedescriptors/index.html
ATTENDANCE REQUIREMENTS
The Faculty of Business expects all students to attend lectures and tutorials as we strongly believe that students who attend lectures and tutorials usually learn more and perform better in assignments and examinations.
REQUIRED TEXT(S)
Introduction to Marketing Management, Kotler et al. (ISBN 9781488613869). Available at the University Bookstore ($99.50)* * E-book also available.
Textbooks are available online from the University Bookshop at https://unicentre.uow.edu.au/unishop/
KEY REFERENCES
The recommended readings below are not intended as an exhaustive list of references. Students should also use the library catalogue and databases to locate additional resources.
It is also highly recommended that you are familiar with academic Marketing journals (see UOW Library electronic databases)
and
The American Marketing Association (AMA) Dictionary https://www.ama.org/resources/Pages/Dictionary.aspx
ADDITIONAL MATERIALS
E-Readings
E-Readings covering the topics of Responsible Marketing and Marketing Information are available on the subject Moodle site.
LECTURES
Lecture Times
Lectures will be held on:
Day Start Time End Time Room
Wednesday 09:30 11:30 SY_18-SR7;SY_18-SR8
Trimester 1
Week Date Topics Covered Readings
1 09 Feb 2017 Subject Introduction
Marketing: Creating, Delivering and
Capturing Superior Value
The Age of Responsible Marketing
Introduction to Marketing Management, Kotler et al. (ISBN 9781488613869). Chs 1 & 2 Creating, Delivering and Capturing Superior Customer Value
2 16 Feb 2017 Strategic Planning and Marketing
Marketing Strategies for Competitive Advantage Introduction to Marketing Management, Kotler et al. Chs 3 & 4
3 23 Feb 2017 The Global Marketing Environment Introduction to Marketing Management, Kotler et al. Ch 5
4 02 Mar 2017 Mid-Session Exam: Assessment Task 2
Consumer Behaviour Introduction to Marketing Management, Kotler et al. Ch 7
5 09 Mar 2017 Market Segmentation, Targeting and
Positioning
Introduction to Marketing Management, Kotler et al. Ch 9
6 16 Mar 2017 Consumer Behaviour
Products and Services Marketing Introduction to Marketing Management, Kotler et al. Ch 10
7 23 Mar 2017 Pricing for Value Introduction to Marketing Management, Kotler et al. Ch 12
8 30 Mar 2017 Marketing Channels and Logistics
Networks
Introduction to Marketing Management, Kotler et al. Ch 13
9 06 Apr 2017 Communicating Value: Advertising and Public Relations Introduction to Marketing Management, Kotler et al. Ch 15
10 13 Apr 2017 Subject Review
Responsible Marketing
Marketing Information
Final Examination Comments
Responsible Marketing and Marketing Information e-Readings are available on the subject Moodle site.
TUTORIALS
Tutorial/Seminar/Workshop Times
The School uses the SMP Online Tutorial System and tutorial times and locations can be found at https://business.uow.edu.au/sydney-bschool/current/tutorials/index.html.
Please note that tutorial times on the timetable are provisional and may change.
Trimester 1
Week Week
Commencing Topics Covered
Readings and Activities
1 06 Feb 2017 Introduction: Tutorial Format
Marketing: Creating Superior Value
The Age of Responsible Marketing
Week 1 Weekly Questions
Ch 1 Introduction to Marketing Management, Kotler et al. (2013)
Weekly Questions Week 1:
1. Outline the essential elements of the AMA's (2013) definition of Marketing.
2. Describe how the Marketing Mix is linked to value AND explain the meaning of choosing a Value Proposition. Assessment Task 1
Active-Learning Task TBA
2 13 Feb 2017 Marketing: Delivering and Capturing
Value
Week 2 Weekly Questions Ch 2 Introduction to Marketing Management, Kotler et al.
Marketing: Delivering and Capturing Value Class review AND submission of Week 2 short-answer questions:
1. Explain the concept of the Value Delivery Network.
2. Contrast the concepts of Customer Lifetime Value and Share of Customer.
Assessment Task 1
Active-Learning Task TBA
3 20 Feb 2017 Strategic Planning and Marketing
Marketing Strategies for Competitive
Advantage
Week 3 Weekly Questions Introduction to Marketing Management, Kotler et al.
Strategic Planning and Marketing
Marketing Strategies for Competitive
Advantage
Class review AND submission of Week 3 short-answer questions:
1. Describe the four steps of the Strategic Marketing Planning Process.
2. Outline the six basic Competitive Marketing Strategies.
Assessment Task 1
Active Learning task TBA
4 27 Feb 2017 The Global Marketing Environment Week 4 Weekly Questions Introduction to Marketing Management, Kotler et al.
The Global Marketing Environment Class review AND submission of Week 4 short-answer questions:
1. Explain why the marketing manager needs to understand the Microenvironment and Macro environment, AND describe the
elements of each of these sets of environmental forces.
2.
Active Learning task - Will relate directly to the second Assessment Task (Case study Analysis), due in Week 8
5 06 Mar 2017 Consumer Behaviour
Week 5 Weekly Questions Introduction to Marketing Management, Kotler et al.
Consumer Behaviour
Discussion and submission of Week 5 shortanswer questions:
1. Explain the Model of Buyer Behaviour AND outline the three parts of the model.
2. Describe the Five Roles in the Consumer Buying Process, AND, in the correct sequence, list and explain the Five Stages of the Buyer Decision Process.
Active Learning task - Will relate directly to the second Assessment Task (Case study Analysis), due in Week 8
6 13 Mar 2017 Market Segmentation, Targeting and
Positioning
Week 6 Weekly Questions Introduction to Marketing Management, Kotler et al.
Market Segmentation, Targeting and
Positioning
Class review AND submission of Week 6 short-answer questions:
1. Outline the four common bases for Marketing Segmentation AND describe three factors that should be considered when Evaluating Market Segments.
2. Explain the concept of Brand (Product) Positioning.
Active Learning task - Will relate directly to the second Assessment Task (Case study Analysis), due in Week 8
7 20 Mar 2017 Products and Services Marketing
Pricing for value
Week 7 Weekly Questions
Introduction to Marketing Management, Kotler et al.
Products and Services Marketing
Pricing for value
Class review AND submission of Week 7 short-answer questions:
1. List and describe the Four Characteristics that are Unique to Services.
2. Describe five Major Pricing Strategies AND outline the Eight Steeps to Effective Pricing.
Active-Learning Task (related to Week 8 Case Study submission)
8 27 Mar 2017 Marketing Channels and Logistics
Networks
Week 8 Weekly Questions
Introduction to Marketing Management, Kotler et al.
Marketing Channels and Logistics Networks Class review AND submission of Week 8 short-answer questions:
1. Explain the concepts of Upstream and Downstream Channel Partners.
2. Outline the Eight Functions of Marketing Channels.
Active Learning task
9 03 Apr 2017 Communicating Customer Value:
Advertising and Public Relations
Week 9 Weekly Questions Introduction to Marketing Management, Kotler et al.
Communicating Customer Value: Advertising and Public Relations
Class review AND submission of Week 9 short-answer questions:
1. Illustrate and describe the elements of the Communication Process.
2. Outline the Six Steps in Developing Integrated Marketing Communications (IMC).
Active Learning task
10 10 Apr 2017 Responsible Marketing
Marketing Information
Week 10 Weekly Questions e-Readings (available on the subject Moodle site)
Responsible Marketing
Marketing Information
Class review AND submission of Week 10 short-answer questions:
1. Explain the concept of Responsible Marketing AND discuss how the marketing manager might draw on the concept of Creating Shared Value* (Porter and
Kramer, 2011) or the Sustainability Marketing Mix* (Pomering, 2016) in order to ensure he/she is marketing responsibly.
*Refer to Lecture notes, Week 10.
2. Identify and justify critical areas of Marketing Information within an organisation's Marketing Information System (MIS) for the pursuit of Responsible Marketing.
Active Learning task TBA
EXTRAORDINARY CHANGES TO THE SUBJECT OUTLINE
In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after the Subject Outline has been distributed. All students enrolled in the subject must be notified and have the opportunity to provide feedback in relation to the proposed amendment, prior to the amendment being finalised.
SECTION B: ASSESSMENT
Assessment Form of Assessment %
Assessment 1 Tutorial/Lab tasks 10%
Assessment 2 In session tests 10%
Assessment 3 Authentic tasks 30%
Assessment 4 Final exam 50%
TOTAL 100%
Assessment 1 Tutorial/Lab tasks - Tutorial preparations (response to weekly questions)
Topic In-class Collaboration
Length In-class (Tutorial) discussion and presentation of weekly questions, Weeks 13.
Weighting 10%
Due Date 06 Feb 2017 (In your assigned tutorial in Trimester 1 Week 1)
13 Feb 2017 (In your assigned tutorial in Trimester 1 Week 2)
20 Feb 2017 (In your assigned tutorial in Trimester 1 Week 3)
Type of Collaboration Individual assessment and group work
Marking Criteria Formulation and Discussion of Weekly Questions (x 6) in Tutorials, Weeks 1
- 3.
Style and Format Students will prepare answers to two questions per week (Weeks 1-3) and discuss these in small groups (3 students) in order to formulate optimal answers, with each student being randomly chosen (x 2) to present his/her group's formulated answers to the class.
Assessment Submission This assessment task is marked in-class (Tutorials, Weeks 1-3), on the basis of the quality/depth of collaboration and presented answers (including Q&A).
Assessment Return On Sols, Week 4.
Detailed Information Students are expected to prepare individual answers to two questions per week, Weeks 1-3 (See the Tutorial schedule, Weeks 1-3, for the six questions).
Students will discuss their answers in small groups (3 students) in Tutorials, Weeks 1-3, and formulate optimal answers to each of the six questions. Each student will present his/her group's optimal answers to the class on two occasions. Students can expect to face questions regarding the questions and need to be able to demonstrate understanding and learning in regard to the topics at hand.
Each student's mark will be based on the quality of the group's collaboration and the quality/depth of the presented answers, and dealing with follow-up questions.
Note: Each student is expected to submit his/her prepared answers to the Tutor for verification each week (Weeks 1-3).
Assessment 2 In session tests - Short answer test
Topic Mid-session Exam
Length The answer to each question should be no more than 1 page. The exam will be of 30 minutes duration.
Weighting 10%
Due Date 01 Mar 2017 (In lecture in Trimester 1 Week 4)
Type of Collaboration Individual assessment
Marking Criteria An Exam consisting of two (2) questions drawn from the six Tutorial Questions, Weeks 1 - 3.
Style and Format Students should avoid mere rote learning and should be able to apply reasoning and critical thinking in using Marketing concepts to answer set questions, analysing and discussing a range of issues.
The Exam will include two questions from the six questions addressed in tutorials, Weeks 1-3. The answer to each question should be no more than 1 page.
Assessment Submission This test will take place at the commencement of the lecture, Week 4.
Assessment Return Marks will be posted to Sols within 10 business days of the Exam date.
Detailed Information Students will need to demonstrate understanding of key concepts and be able to demonstrate critical thinking in applying these concepts to Marketing contexts.
Marks are awarded for the thoroughness of this understanding and the clarity of expression. Note: Marks will be deducted for answers that do not demonstrate understanding, appropriate application, and/or unclear expression.
(Note: Students missing the scheduled Mid-session Exam and granted
Academic Consideration - due to illness, etc. - will sit the Supplementary
Exam on Friday, p.m., Week 4. Students unable to take the Supplementary Exam at this time may be assigned an opportunity to take the exam the following Monday, a.m. at the discretion of the Subject Coordinator, after consideration of the student's (second) request for Academic Consideration.) Students might discuss their result/progress with the Tutor after the marks have been reported on Sols, as above. (Students wishing to do so should email the Tutor to arrange a time to do so during the Tutor's Consultation period. This exam will be of 30 minutes duration.
Assessment 3 Authentic tasks - Case study analysis report
Topic Case Study Analysis
Length The Case Study shall consist of 3 questions. Each of the three answers must be limited to one word-processed A4 page in length (single-spaced, 12-point, Times New Roman font).
Start each answer on a separate page.
Weighting 30%
Due Date 27 Mar 2017 (Monday in Trimester 1 Week 8)
Final submission time: 11:30pm
Type of Collaboration Individual assessment
Marking Criteria Originality and clarity of expression are critically important.
Marks will be deducted for answers that do not apply theoretical concepts appropriately, lack logical and critical reasoning and/or originality, and/or lack clarity of expression. Marks will also be deducted for lack of adherence to the Style and Format guidelines below.
Style and Format The Case Study shall consist of 3 questions. Each of the answers to the three questions should be limited to one word-processed A4 page in length (singlespaced, 12-point, Times New Roman font). Start each answer on a separate page.
Your submission must include a Cover Page, indicating: name, student number, Tutorial class day/time, and Tutor's name.
Your work must be original, and properly referenced to avoid plagiarism.
UOW uses the Harvard referencing system, and alphabetically-listed
References (similar to a journal paper) must follow the answers on a separate page.
Assessment Submission Online Via Moodle
This assessment task has been set up to be checked by Turnitin, a tool for checking if it has unreferenced content. You can submit your assessment task to Turnitin prior to the due date and Turnitin will give you an originality report. You can then make any changes that may be required and re-submit your final version by the due date.
Assessment Return Answers will be graded and marks will be published on Sols within 10 business days of the submission date.
Detailed Information Students will need to submit their completed case study analysis through Turnitin on the subject Moodle site.
Details of the Case Study will be provided on the subject Moodle site.
The case analysis consists of three (3) questions, with each question worth 10 marks.
Q. 1 Justify and discuss the selection of two key microenvironment and two key macro environment elements that are likely to affect the business referred to in this case.
Q. 2 (i) Briefly describe how the market for the product category of the business referred to in this case might have been segmented by this business; (ii) describe the segment(s) of this market targeted by the business; and (iii) explain the positioning of this business in the market for its product/service. Q. 3 Which elements of the extended marking mix (i.e. all 7 elements) have been carefully managed by the business referred to in this case, and suggest one marketing mix element that might be better managed in order to deliver customer value, justifying your answer.
Question 1 will be applied to a practice case in the Tutorial class, Week 4.
Question 2 will be applied to a practice case in the Tutorial class, Week 5.
Question 3 will be applied to a practice case in the Tutorial class, Week 6. All three questions will be applied to a practice case/scenario in Week 7
Note:
In analysing a case, the task is typically to:
• identify the problem(s) in the situation presented in the scenario
• analyse the key issues within the context of theory/ies presented in your course
• develop and compare alternative solutions to the problems
• consider the advantages and disadvantages of various possible solutions
• select the best solution and make recommendations for action
• write up your case analysis in appropriate case analysis report format.
(https://www.business.unsw.edu.au/Students-
Site/Documents/writingacaseanalysis.pdf)
Originality and clarity of expression are critically important.
Marks will be deducted for answers that do not apply theoretical concepts appropriately, lack logical and critical reasoning and/or originality, and/or lack clarity of expression. Marks will also be deducted for lack of adherence to the Style and Format guidelines below.
Late Submissions will incur a penalty of 10% per day.
Further advice on analysing business case studies may be found at the following online locations:
http://college.cengage.com/business/resources/casestudies/students/writing.htm https://www.business.unsw.edu.au/Students-
Site/Documents/writingacaseanalysis.pdf

Assessment 4 Final exam - Short and long answer questions
Topic Final Examination
Length 3 hours.
Weighting 50%
Due Date The final exam will be held during the UOW exam period. It is your responsibility to source the time and date of the final examination via SOLS (Student ONLINE Services) when details become available.
Type of Collaboration Individual assessment
Marking Criteria Originality and clarity of expression are critically important.
Marks will be deducted for answers that do not apply theoretical concepts appropriately, lack logical and critical reasoning and/or originality, and/or lack clarity of expression. Marks will also be deducted for lack of adherence to the Style and Format guidelines below.
Style and Format The exam will consist of TWO sections, (A) worth 60% and (B) worth 40% of the exam.
Section (A) will consist of short-answer questions drawn from the weekly Tutorial submission questions (Weeks 4-10). Six questions must be answered from a selection of nine.
Section (B) will consist of a case study analysis that draws on skills developed in Assessment 2. Questions will include, inter alia, one related to Responsible Marketing concepts and one related to Marketing Information concepts.
Assessment Submission
Assessment Return
Detailed Information Please see Style and Format section
ASSESSMENT LEARNING OUTCOME MATRIX
Learning Outcomes Measures - Assessment weighting
In-class Collaboration Mid-
session
Exam Case Study Analysis Final Examination
(10%) (10%) (30%) (50%)
Explain the major conceptual and theoretical principles upon which the practice of marketing in organisations is based. ? ? ? ?
Synthesise underlying marketing principles and concepts for making socially responsible business decisions. ? ? ?
Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems for relevant audiences in a business environment. ? ?
Demonstrate professional written communication skills when interpreting relevant text, verbal, numerical and visual styles. ? ? ?
Demonstrate an ability to work both independently and cooperatively to synthesise and communicate marketing information. ? ? ?
LATE SUBMISSION OF ASSESSMENT TASKS
Assessed work submitted late will be penalised by the deduction of 10 percent of the maximum possible mark for that assessment per working day or part thereof. The operation of this rule will not result in a negative mark being carried forward.
This penalty for late submission may be waived upon presentation of a medical certificate of illness for a relevant period, or upon evidence of untoward or approved circumstances that fall under the Student Academic Consideration Policy (see Sydney Business School Student Handbook).
SUPPLEMENTARY EXAMINATIONS
Students who suffer illness or other circumstances beyond their control which are likely to affect their academic performance on the day of an examination should not attempt the exam. These students should obtain a Medical Certificate or other approved supporting documentation and follow the University's Academic Consideration application process to apply for a supplementary exam. The School will not approve students to re-sit an examination. See Section C, Student Academic Consideration Policy for further details.
Students approved for a supplementary examination will receive a minimum of five (5) days' notice via SOLSMail, regarding the examination date, time and location. Supplementary exam period dates can be found at https://www.uow.edu.au/student/exams/timetabledates/index.html.
MINIMUM PERFORMANCE REQUIREMENTS
To be eligible to pass this subject, students must complete all assessment tasks for this subject. In addition, you must achieve a total mark of 50% or over and obtain a minimum of 50% in the final examination or major piece of assessment (where there is no final exam). Students who do not meet these minimum performance level requirements will be given a Fail grade (F) on their academic transcript, in accordance with the general course rules.
Where a student gains a mark of 50 or greater and does not meet the specified level in an assessment task required to pass the subject a Technical Fail (TF) grade will be given. Where a Technical Fail is given the following applies:
a. Failure of the subject;
b. a TF without a mark will be granted;
c. a TF will be presented on the student's academic transcript;
d. The allocated mark of 49 will be used as the WAM calculation for subjects at all levels.
Students who fail a subject will not normally be eligible for a supplementary exam but may be approved if extenuating circumstances exist. Approval for a supplementary exam in these circumstances needs to be given by the relevant Head of School and Faculty Assessment Committee. Students who believe they may be eligible, and who have not already been advised accordingly, should consult their Lecturer or Subject Coordinator.
ASSESSMENT QUALITY CYCLE
The University of Wollongong is committed to the quality assurance and quality enhancement of assessment. The University will meet its legislative and regulatory obligations, to ensure consistent and appropriate assessment through course management and coordination, including assessment quality assurance procedures. An Assessment Quality Cycle is used to describe quality assurance at the points of assessment design, assessment delivery, the declaration of marks and grades, and review and improvement activities.
DATA RETENTION AND USE
The Faculty of Business will retain appropriate records in line with the State Records Act 1998 (NSW), other relevant legislation, standards and University of Wollongong policies.
Data on student performance and engagement (such as Moodle and University Library usage, task marks, use of SOLS) will be available to the Subject Coordinator to assist in analysing student engagement, and to identify and recommend support to students who may be at risk of failure. If you have questions about the kinds of data the University uses, how we collect it, and how we protect your privacy in the use of this data, please refer to https://www.uow.edu.au/dvca/bala/analytics/index.html
Please note: Copies of student work may be retained by the University in order to facilitate quality assurance of assessment processes.
ACADEMIC INTEGRITY AND PLAGIARISM
The University's Academic Integrity and Plagiarism Policy, faculty handbooks and subject guides clearly set out the University's expectation that students submit only their own original work for assessment and avoid plagiarising the work of others or cheating. Re-using any of your own work (either in part or in full) which you have submitted previously for assessment is not permitted without appropriate acknowledgement. Plagiarism can be detected and has led to students being expelled from the University.
The use by students of any website that provides access to essays or other assessment items (sometimes marketed as 'resources'), is extremely unwise. Students who provide an assessment item (or provide access to an assessment item) to others, either directly or indirectly (for example by uploading an assessment item to a website) are considered by the university to be intentionally or recklessly helping other students to cheat. Uploading an assessment task, subject outline or other course materials without express permission of the University is considered academic misconduct and students place themselves at risk of being expelled from the University.
Students should visit the following University website and become familiar with the University's policy on plagiarism https://www.uow.edu.au/about/policy/UOW058648.html.
Plagiarism Prevention
The School has an e-learning module which aims to orientate you with the knowledge and resources to:
• avoid problems related to plagiarism
• develop your capacity to integrate evidence into your arguments • reference correctly.
The online module is openly available for use by students at any stage in their degree. You are strongly encouraged to use the module to help in assessing the academic integrity of your written work. The module can be accessed via https://moodle.uowplatform.edu.au/course/view.php?id=5679.
TURNITIN
Turnitin is a service used by UOW as a tool educating students about the importance of correct citations and referencing techniques in addition to identifying where students have copied or reused the work of others - known as plagiarism. For tips about writing with academic integrity and avoiding plagiarism please see above: Academic Integrity and Plagiarism and https://www.uow.edu.au/student/services/ld/students/UOW021315.html
The Turnitin system checks each student's written assessment against electronic text;
• on the publicly accessible Internet,
• in published works (including ABI/Inform, Periodical Abstracts, Business dateline, and electronic books),
• on the ProQuest and Gale commercial databases, and
• in every assignment previously submitted to Turnitin
When a student submits his/her written assessment, the system generates an 'originality report' that highlights the similarity found between the assessment and all the sources checked by Turnitin. Turnitin does not check that references are in the correct Harvard format. It is the student's responsibility to check that all references follow the Harvard format detailed on https://www.library.uow.edu.au/referencing/.
It is compulsory for all students to submit all written assignments (final version) in a word (.doc/.docx) format into the Turnitin system regardless of whether it is electronic or paper based. Your lecturer will advise whether a hard copy of the report is required with any paper based assignment submission.
Students are encouraged to submit drafts of their assignment to Turnitin before the due date, thus enabling students to check their referencing and rectify any issues before submission of the final version.
1. Use one document name only for each assignment that includes your UOW student number
2. Any resubmissions must use the same document name as the original submission
3. References must be included in your Turnitin submission
4. Do not include the assignment topic question at the beginning of your submission
5. Where a paper based copy is required with the assignment submission, the originality report provided with the assignment submission must be consistent with your last submission to Turnitin
Failure to comply with these requirements may result in penalties being applied.
ACADEMIC COMPLAINTS
In accordance with the Coursework Student Academic Complaints Policy, a student may request an explanation of a mark for an assessment task or a final grade for a subject consistent with the student's right to appropriate and useful feedback on their performance in an assessment task. Refer to the Coursework Student Academic Complaints Policy for further information - http://www.uow.edu.au/about/policy/UOW058653.html
SECTION C: GENERAL ADVICE TO STUDENTS
For general information on university policies and procedures relevant to students, and for details about the range of student services available, please see General Advice for Students which can be accessed online at https://business.uow.edu.au/UOW144987.html.

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