Assessment
Assessment details
Description Marks out of Wtg(%) Due date
REPORT 1 100 40% 05 April 2017
REPORT 2 100 60% 07 June 2017
Reports
There are two reports: Report 1 is worth 40% and Report 2 is worth 60% of the overall assessment respectively. These two reports are inter-related and when completed will form the strategic international marketing plan. The reports can be completed EITHER individually OR in a group of no more than three (3) students. Detailed information on the reports will be provided at the subsequent section.
IMPORTANT NOTE: It is essential that students read through and understand the requirements for Reports 1 and 2 prior to working on them. When grading a report, the marker does not need to read more words than the stipulated word limit.
Submission details
Electronic assignment submission
You are required to submit your reports electronically via links provided on the UConnect Study Desk for your course. Be sure to label your files carefully and please note that you can submit each report once only.
You will receive a confirmation message when your report has been successfully submitted.
Examination
There is no end-of-semester examination for this course.
Assessment guidelines
Strategies to avoid unintentional plagiarism
All Australian universities take a strong stance in relation to academic dishonesty. ‘Plagiarism’, allowing the reader of your assignment to assume that other people's work is your own, is arguably the most common instance of academic dishonesty. This impression can be unintentional, so it is advisable to carefully review your work prior to submission. Carefully read the plagiarism information for students which can be accessed at http://www.usq.edu.au/library/referencing/what-is-plagiarism to identify strategies that you can use to ensure that you do not unintentionally leave the impression in your readers’ mind that material you have incorporated from elsewhere is your own work.
Referencing other works in your report
Referencing other works in your written work, citations or in-text references are used to inform the reader of the source of your information. In this course, the Harvard AGPS referencing style is to be used for acknowledging the publications that you have used in your written work.
Presentation
Please view the USQ Library Harvard AGPS referencing presentation for this course.
If you need further information about referencing please refer to the USQ Library web site http://www.usq.edu.au/library/referencing .
Report 1
Description Marks out of Wtg(%) Due date
REPORT 1 100 40% 05 April 2017
Topic – Strategic international marketing plan (Part A)
It is important that students follow the format and guidelines as outlined below.
Length: No more than 3000 words (When grading a report, the marker does not need to read more words than the stipulated word limit.)
This is the first of a two part strategic international marketing plan for a product or service to be launched in a foreign country market. Students are required to choose a product or service, and the new foreign country market that it will be launched in.
The objective is to provide students with the opportunity to apply the key concepts of international marketing to a real world marketing challenge. This first part of the strategic international marketing plan emphasizes the need to understand the global environments as an essential first step in preparing a strategic international marketing plan.
Format and guidelines
The report should be structured according to the following format and also in accordance with the presentation guidelines (pp. 11–13) as outlined in the Communication skills handbook (2010).
Strategic international marketing plan
? Letter of transmittal
? Title page
? Table of contents
? Introduction – this section should clearly state the purpose, limitations and scope of the report.
? Background – this section should introduce the product or service to be marketed in the foreign country market you have selected and provide relevant information about its background. The following issues should be addressed.
? Introduce the company that will launch the product or service.
? Description of the product or service including its features and benefits.
? Rationale for selecting this product or service.
? Background on the selected foreign country market.
? Rationales/reasons for introducing the product or service into the selected foreign country market (e.g. growing trend in the selected foreign market).
? Environmental analysis – this section is to analyse the external environment (i.e. economic and financial, cultural, political and legal) of the selected foreign country market and should address the following:
? Analyse the relevant factors in the economic and financial environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Analyse the relevant factors in the cultural environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Analyse the relevant factors in the political and legal environment and discuss the outcomes and their potential marketing implications for your company or product/service.
? Conclusions – this section should essentially summarise the main points and findings of the report. ? List of references – this section should include all reference materials used in the report. Harvard AGPS referencing style should be used in the report.
Link to the Harvard AGPS referencing exercises to help you review this referencing style.
Marking criteria for Report 1
Report 1 – Marking criteria available on the Course StudyDesk