Task is about National Lottery In Ireland
Task 1 ) define Competitive advantage , and explain how the national Lottery’s scratch cards and lotto games were developed to sustain competitive advantage(already answered)
Task2 : A)Explain how the national lottery organises distribution of its scratch cards and lotto games to enhance customer convenience (300 words)
B) Suggest and explain two new channels the National Lottery Ireland could use to improve distribution of its scratch cards and lotto games (250 words)
Task3 ) explain the stages of price setting ,and show how the national lottery uses price to reflect its objectives and current market conditions (300 words )
Task 4) A) show how the national lottery uses promotional activity to make its scratch cards and lotto games range (300 words)
B) analyse the effectiveness of two examples of promotional material used by the national lottery . Include appropriate pictures in your answers (250 words)
C) the National lottery is launching an Easter scratch card , the ‘Money bunny’ with cash prices from €5 to €25,000 and available in March and April outline your idea for a TV advertisement in which you produce a catchy slogan, and identify the target audience/ market segment (250 words)
Task 5
A) analyse the soft Ps of the marketing mix (people, process, Physical evidence ) (300words)
B) state whether in your opinion the soft Ps are relevant to the National lottery. Give two reasons to justify your answer (250 words)