To understand outdoor advertising. To analyze what we see in our daily lives
Over the course of a week we will note down every type of outdoor advertising we encounter in our daily lives. This will include brand names, whether or not we purchase them, whether or not we use them but do not purchase them, etc.
We will assess whether this advertising has a positive or a negative impact or does not influence us either way.
Submit a pdf containing the types of advertising we have assessed, along with photos. This will then be discussed in a forum, to look at any differences there might be in the way the same advertising is perceived across a group of people.