Assessment item 1
Project Requirements and Scope
Value: 10%
Due date: 28-Nov-2014
Return date: 19-Dec-2014
Submission method options
Alternative submission method
Task
You are to prepare the project scope and initial requirements and assumptions for a new Interface Design project. This project may be either:
o The online Gift shop case study that is located in the ITC504 Interact Resources folder, or
( I have given the case study in the last page of this document )
o A project that you are doing as part of your employment, or are proposing or planning to do.
You are to prepare a Project Brief for this project. The project brief will set the basis for the rest of your assignment work in ITC504.

You should approach this project as a “blue sky” project. That is, you are going to design and develop an interface that is different to those that you have previously worked on. This means that your planning will necessarily be somewhat more diffident as you will be doing research during the planning and design process to achieve your design aims.

Your project brief should include the following sections:
3. Overview
4. Vision
5. Outcomes
6. Scope
7. Objectives, Outputs and Targets
8. Success Criteria
9. Key assumptions
The project brief should concentrate on the Overview, Vision, Outcomes, Scope and Key Assumptions at this stage. These sections define your vision for the project and should be quite well developed.

The Objectives and Success Criteria may not be well known at this stage, but some effort should be made to determine what they are. These will be added to later in the project.
Your project brief is NOT to exceed 2 pages in length.

Online submission via Turnitin is required for this assignment.

Rationale
The rationale for this assignment is to test students' ability to capture, develop and understand user requirements for an interface design project. The assignment will also test the ability of students to understand the constraints that are inherently contained in requirements.
Marking criteria
Question HD DI CR PS FL
Project Brief Comprehensive project brief with excellent overview that clearly articulates the project vision, outcomes, scope & assumptions Very detailed project brief with very good overview that articulates the project vision, outcomes, scope & assumptions Thorough project brief with good overview that conveys the project vision, outcomes, scope & assumptions Adequate project brief with overview that gives a good idea of the project vision, outcomes, scope & assumptions Inadequate or incomplete project brief that does not convey or does not have the project vision, outcomes, scope or assumptions
Presentation, spelling & grammar (-5 marks)
Up to 5 marks may be deducted for poor presentation, spelling and grammar

CASE STUDY
The Local Gift Shop
A local gift shop wants to take their online presence to a new level. They have seen their business gradually slowing as more of their customers order their gifts from popular online gift shops like Gifts Australia (http://www.giftsaustralia.com.au/) and Myer Gifts Online (http://www.myer.com.au/shop/mystore/gifts). The local gift shop management has decided that in order to survive, they need to broaden their customer base and that requires a better online presence, in addition to the existing store. However, they realise that they cannot compete directly with the large online gift sellers on price or range of stock, so they need to find a distinguishing point that will allow them to successfully grow in a niche market.
The gift shop currently sells gifts for everybody including ladies, men and children in store. It also takes special orders for specific gift items that are not available in store or that are sold out. The gift shop runs a loyalty card system for regular customers. Loyalty card holders receive a voucher to acquire gifts free every three months. The value of the voucher is calculated at 7.5% of the loyalty card holder’s total purchases over the last three (3) months. Customers can also receive discounts for bulk purchases. The gift store has an inventory management system and orders gifts for the store online from the major suppliers and distributors. The gift store has a simple online presence, but it is more of a point of presence which merely advertises the store and does not give any real information about products or services. The site is updated, perhaps, once every couple of months.
The bestselling categories of gifts in the store are, in order, ornaments, Jewellery, perfumes, clothing, hampers, baby items, etc. The owners are not sure which one of these categories may provide them with an entry to a successful niche market. They are interested in spotlighting one of the categories on the new site for a period. They intend to rotate through these categories on a regular basis so that they can measure the response to each. They intend to use these measurements to determine how to further position themselves in the market.
You have been commissioned to design the new online presence for the store. The owners want to provide their customers with the ability to browse the gifts or comment on them; order any currently in-stock item online for either postal delivery or “click and collect”; enquire after gifts not currently in stock; convert those enquiries into special orders if required; have an online chat system running so that customers can chat with each other and gift store staff; provide special deals for loyalty card customers; provide notifications of coming events such as gift launches, coffee mornings, gift readings, etc.; provide a notification system to staff when an order or enquiry is received.
The online presence should be seamless across devices, so that it has the same user experience and functions on a PC screen, a tablet or a smartphone.
Your design focus is on providing the application screen design and layout function for the gift store. You do not have to worry about the accounting system for payments the gift shop nor about the delivery system for deliveries for goods ordered.
You may make any other assumptions not stated here but you must state them in your Key Assumptions in your Project Brief. You will need to provide drawings of the interface design for your chosen system. Drawings must clearly show all components of your design and each component must be clearly labelled. Do not use any existing gift shop name, trademarks or pictures