SCENARIO
You are currently managing a HOTS hotel in a competitive market. You have learnt a lot about strategy and have implemented strategies for your hotel. You have also realised that to be successful, management must modify it’s strategy in the face of changing competition. This task asks you to draw on your learnings and experiences about strategy and being strategic. A large competitor has recently opened in your locality. How will this impact and change your short term (3 month) and medium term (1 year) strategies? Draw upon and use appropriate HOTS decision classifications and examples, to help you explain and document your strategic changes
REPORT FORMAT
Executive Summary
1.0 Introduction
2.0 Short term strategy (3 months)
3.0 Medium term strategy (1 year)
4.0 Overall strategy
5.0 Recommendations
5.1 Hotel sustainability in the long-term 5.2 Advice of future hotel direction
6.0 Conclusion References Marking Criteria: p9/10 of the Learning Guide for more information. More details will be given in class regarding format and structure for this assignment task.
• DO NOT WRITE THIS REPORT IN THE FIRST PERSON
• DO NOT use semi-colons: They are fine for lists but unless you are absolutely sure of their correct use, insert a full stop and start a new sentence instead
• DO NOT use contractions. Contractions are the words formed from two abbreviated words, such as 'don't', 'can't' and 'won't'. Please write the full