Description: Working in the same group. You will prepare a report analysing a selected value chain (same as your group presentation company). You will identify and analyse the elements of the value chain and understand how they must interact to create value for the organisation. The details and the structure of the report are described as follows:
Customer-focused companies benefit from analysing their value chain as the process allows them to understand customer expectations, purchasing responses, product–service use, and accept that they are unlikely themselves to possess all of the resources to service customer needs. When conducting a value chain analysis, customers and their characteristics are studied, and their needs and wants identified. These expectations form the basis for the demand chain. A supply chain design must be cost effective and respond to the expectations of the demand chain and the value proposition. Together, the demand chain and supply chain process and management comprise the value chain. The purpose of this assessment is to identify and analyse elements of the value chain and understand how they must interact to create value for the organisation. The intent is to review the present, or relatively recent value chain of the company selected in the Week 2 value chain analysis discussion (see below).
Company name Company website Company industry
1 Amazon.com Inc. http://www.amazon.com Retail
2 Dell Inc. http://www.dell.com Technology
3 McDonald's Corporation http://www.mcdonalds.com Retail [Food Service]
4 Microsoft Corporation http://www.microsoft.com Technology
5 Qantas http://www.qantas.com.au Aviation Page I-3 of 7
6 Telstra http://www.telstra.com.au Telecommunications
7 Westpac Banking Corporation http://www.westpac.com.au/ Banking
8 DanMurphy’s https://www.danmurphys.com.au/ Retail
9 Wesfarmers http://www.wesfarmers.com.au/ Retail
10 Woolworths http://www.woolworths.com.au/ Retail
Use the Walters and Rainbird textbook and at least ten (10) additional relevant and respected resources to support the value chain analysis. The following outline is based upon Figure 1.1 of the textbook.
Nike Company
Value chain analysis
A. Demand chain analysis
identification of customer, market, wants and needs
market opportunity analysis
identification and analysis of value drivers
B. Value proposition (1000 words)
Value proposition as related to demand chain
C. Supply chain analysis
• value production and coordination
• value delivery
• value servicing
D. Enterprise value
• Industry drivers
• Competitive advantage
• Customer delight
E. Conclusion
F. References