BTEC PEARSON HIGHER NATIONAL DIPLOMA IN BUSINESS OFFERED BY AMERICAN COLLEGE OF HIGHER EDUCATION
Business & Business Environment
UNIT 01
T/618/5032
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HND/ 2021
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Submitted to: Mr. Shanjayan Arthmarajan

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AMERICAN COLLEGE OF HIGHER EDUCATION
BTEC HND DIPLOMA IN BUSINESS (LEVEL 4)
ASSIGNMENT COVERSHEET 2021
UNIT TITLE & CODE UNIT 1: Business & Business Environment
Unit Code: T/618/5032 LEVEL 4
STUDENT NAME CREDITS 15
ASSESOR Mr. Shanjayan Arthmarajan STUDENT ID
ASSESSMENT I.V by: Ms.Muditha Wijesundara
ASSIGNMENT ISSUE DATE 05/12/2021 ASSIGNMENT SUBMISSION DATE 05/01/2021 Word Count
2000-2500
Assessment has been internally verified for use.
Internal Verifier Name:
Ms.Muditha Wijesundara
Signature:
Date Verified : 27/11/2021

Unit 1: Business and the Business Environment
Authorised Assignment Brief 1
Student Name/ ID Number
Unit Number and Title Unit 1: Business and the Business Environment
Academic Year 2021
Unit Tutor Mr. Shanjayan Arthmarajan
Assignment Title Industry Analysis Factsheets
Issue Date 28/11/2021
Submission Date 30/12/2021
Submission format
The submission is in the form of a portfolio of factsheets and an organisational flow chart document. The factsheets should be written concisely to summarise and highlight key information and data. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system (or an alternative referencing system).
You will also need to provide a bibliography using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit for the factsheets is 1,000–2,000 words, although you will not be penalised for going under or exceeding the total word limit.
Unit Learning Outcomes
LO1 Explain the different types, size and scope of organisations.
LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.

Transferable skills and competencies developed
• Analytical skills to conduct own analysis to draw conclusions.
• The ability to provide information based on collation, analysis and interpretation of data.
• Creative thinking for presenting information and data in a simplified and informative manner.
• Digital skills, using different software applications to visually present information and data concisely.
• Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.
Vocational scenario
Organisation
Bansons group is the pioneers in the industry which has been operating the standardized business since 1965 which means more than four decades. Bansons was the first company in sports industry which was awarded the ISO 9001certificate in Sri Lanka. Banson is the direct authorized partner for Hoist, Eleiko, Ivanko, Nordic Sport and Karson and it has the dealerships of well-known other brands too.
Strategic Planning teams keep the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the businesses and geographies. Embedded in teams across the company, strategy professionals explore complex business issues; conduct consumer, competitive and market analyses; create financial models and develop action plans. The Strategic Planning teams help write the future of sport by charting the company’s path forward.
Role
You are employed as a Junior Insights Strategist for the Strategic Planning team. The team acts as a key partner to senior leaders, the executive team and the CEO. It provides thought leadership and an external perspective on the most critical strategic initiatives and pressing challenges facing the company. Your key roles include the following:
• supporting data and business analyses to develop business plans
• measuring business performance to compare actual data to forecasted values
• executing market research projects and gathering intelligence on current industry, technology and consumer trends.

Assignment activity and guidance
You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to industry perspectives, best practices from other high- performance companies and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the organisational mapping of one of the highest-performing companies. Organisations to be considered will include public (national and local sports organisations, local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).
You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:
1. an introduction to sub-sectors and the different types of organisation in the industry, the market size and the growth of the international business environment
2. a factsheet for a selected sub-sector organisation, with explanation of each of the chosen organisations, including background details of the organisation; the products and services they supply; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders.
For business modelling purposes, you will also need to examine the various business functions in one organisation and create an organisational chart to explore the interrelationships between the different functions.
In addition to the ‘insights’ factsheets, you will present an organisational flow chart that shows:
3. an analysis for one of the chosen organisations, using visual mapping to show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages
4. conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall business objectives.

Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.
Weblinks
Allied Market Research (2020) Sports Apparel Market by End User. Available at: https://www.alliedmarketresearch.com/sports-apparel-market
Xtensio (2021) How to Create a Fact Sheet. Available at: https://xtensio.com/how-to-create-a-fact-sheet
The Sportswear Industry: An Analysis of The Athletic Apparel Market. Available at: https://creatitive.com/sports-industry-analysis-2019/
HubSpot (2021) 9 Types of Organizational Structure Every Company Should Consider. Available at
https://blog.hubspot.com/marketing/team-structure-diagrams
HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning- zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks
Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and its
Environment. 7th Ed. Cengage Learning
Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow: Pearson

Authorised Assignment Brief 2
Student Name/ ID Number
Unit Number and Title Unit 1: Business and the Business Environment
Academic Year 2021
Unit Tutor Mr. Shanjayan Arthmarajan
Assignment Title Environmental Business Audit Presentation
Issue Date 28/11/2021
Submission Date 30/12/2021
Submission format
Submission is in the form of a 15-minute presentation and five minutes for questions. The presentation slides for the findings should be submitted along with speaker notes as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit is 1,000–1,500 words, including speaker notes, although you will not be penalised for going under or exceeding the total word limit.
Unit Learning Outcomes
LO3 Use contemporary examples to demonstrate both the positive and negative influence/ impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Transferable skills and competencies developed
• Analytical skills to conduct own analysis in order to draw conclusions.
• Providing information based on collation, analysis and interpretation of data.
• Creative thinking for presenting information and data in a simplified and informative manner.
• Digital skills, using different software applications to visually present information and data concisely.
• Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.

Vocational scenario
In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The Banson Group is looking
to expand their distribution channels to include both e-commerce players (for example Google shopping) and physical retailers (for example JD Sports). To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.
Assignment activity and guidance
Completion of the project will involve a PESTLE analysis to research the sports retail market, develop insights and predict future growth potential in new markets. The project will also involve a SWOT analysis to determine the company position in the marketplace and the potential opportunities for distribution expansion while minimising risks and threats.
Your presentation will include the findings from an external and an internal audit:
• a PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a ‘traffic light chart’ evaluating level of competition, funding activity, legal complexity and investment opportunity available
• a SWOT analysis to explore and explain the organisation’s internal strengths and weaknesses as a company
• critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.

Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.
Weblinks
BPlan How to Do a SWOT Analysis for Better Strategic Planning. Available at: https://articles. bplans.com/how-to-perform-swot-analysis
Business Balls Swot Analysis Templates. Available at: https://www.businessballs.com/strategy-innovation/swot-analysis/
Pestle Analysis.com What is PESTLE Analysis? Available at: https://pestleanalysis.com/what-is-pestle-analysis/
Swot analysis of Nike. Available at:
https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis
HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning- zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks
Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed. Red Globe Press
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a
Globalised World. 4th Ed. Oxford: Oxford University Press.

Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Explain the different types, size and scope of organisations LO1 and LO2
P1 Explain different types and purposes of organisations; public, private and voluntary sectors and legal structures. M1 Analyse how the structure, size and scope of different organisations link to the business
objectives and product and services offered by the organisation. D1 Provide critical analysis of the complexities
of different organisations and structures.
P2 Explain the size and scope of a range of different types of organisations.
LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure
P3 Explain the relationship between different organisational functions and how they link to organisational objectives and structure. M2 Analyse the interrelationships between organisational functions and the impact that can have upon organisational structure.
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations LO3 and LO4
D2 Critically evaluate the impacts that both macro- and micro factors have on business objectives and decision making.
P4 Identify the positive and negative impacts the macro environment has on business operations, supported by specific examples. M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro environment in an organisation.
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors
P5 Conduct internal and external analysis of specific organisations in order
to identify strengths and weaknesses. M4 Apply appropriately SWOT/ TOWS analysis and justify how they influence decision making.
P6 Explain how strengths and weaknesses interrelate with external macro factors.
Assignment Guidelines
Type your assignment clearly
Font type: Times new Roman
Font size
Headings: 14 pt, Bold, Underlined
Sub-headings: 12 pt, Bold, Underlined
Body: 12 pt, normal
Align: Justify
Line spacing: 1.5
Margins: 1” form each side
Numbering: at the bottom right hand corner
Header
Left side- subject name
Right side- individual/group assignment
Footer
Left side- batch number
Right side-page number
Assignment compiling order
a) IV Form
b) Assessment Record Sheet
c) Cover sheet
d) Assignment Brief
e) Student Assessment Submission and Declaration
f) Acknowledgement
g) Executive Summary
h) Contents
i) Introduction
j) Body
k) Conclusion
l) References
m) Appendix
• All the Figures, Tables, Diagrams etc. should be numbered
• Label sketches properly and neatly.
• Write on only one side of the paper.
• Utilize a table of contents and section headings where applicable.
• Use size A4 paper.
• Provide a title page and a front cover.
• Do not forget to sign the plagiarism statement on the cover sheet of your assignment.
• Please note that plagiarism is treated as a serious offence and therefore the work you produce must be individual and original although may work in groups in some instance
• All sources of information must be referenced using “Harvard referencing” where a reference listing should be included at the end of the assignment
• Assignments returned to students for re-working must be re-submitted within 15 days (Please refer to Student Handbook on Assignments – Re-submission).
• Failure to re-submit the previously marked assignment with the re-submitted assignment will mean that results cannot be released for the respective unit.
• Please note that the technical failures which occur during the assignment processing period are not counted as an excuse for late submissions. As a precaution you are expected to have a backup file (a copy of your assignment) by all means saved in the system to avoid sudden system crashes and technical failures.
• The ethical procedures of the course strictly maintain a data security policy on students’ work and you should submit a soft copy of your completed assignment along with your completed assignment hard copy in order to avoid assignment information distribution among others.