ASSESSMENT 1 - Project
Student Assessment Information -:
Cocoa Delights is the first company in Australia to process more than 10 different types of cacao from several countries, selecting only the finest cacao beans available. With chocolate factories in the Yarra Valley wine region of Victoria we currently manufacture and distribute exclusive handmade, partly handmade and machine-made chocolate products.
(more information of the business is provided to you – Attachment 1)
You are the Marketing Manager of Cocoa Delight, you will be participating in the corporate strategic planning team meeting. You are required to gather information before you attend the meeting.
? Develop a portfolio of evidence with the following information to devise marketing strategies:
1. Document 1 - marketing opportunity options: you are to describe the following marketing opportunity option – Franchising, Joint venture, Merger or acquisition and Strategic alliances.
For each option address:
a. Achieving the organisational objectives
b. Evaluate their risks and returns in the selection process
c. You will then select the best 2 options to complete the rest of the Assessment
2. Document 2 – Marketing strategies for each of the following headings:
I. Heading 1 - strengths and opportunities for the selected marketing option. These strengths and weaknesses must be within the organisation’s projected capabilities
II. Heading 2 - Strategies to increase resources and organisational expertise where gaps exist between current capability and marketing objectives
III. Heading 3- feasible marketing strategies with justified reasons
IV. Heading 4- Market performance review strategy with a metrics to review the organisational performance against marketing objectives
? PowerPoint Presentation: You have decided to present the Tactics for the strategic plan with a presentation : o You will be allocated 10 minutes of presentation time plus 5 more minutes for question and answer time
o You must follow the 6, 6, 6 rule of presentation o The presentation sub-headings are:
? Describe the marketing strategies for the 2 selected marketing options
? Tactics to implement the marketing strategy in terms of:
• scheduling,
• costing,
• accountabilities and • persons responsible
? coordination and monitoring mechanisms for scheduled activities as tactics
? tactics are achievable within organisation’s projected capabilities and budget
? tactics meet legal and ethical requirements
? tactics provide for ongoing review of performance against objectives and budget and allow marketing targets to be adjusted if necessary
Evidence to be provided by the student for this assessment:
I. Portfolio of evidence with 2 documents of Marketing opportunities and strategies II. PowerPoint Presentation
Your assessor will be assessing your evidence on the following criteria:
• devise, document and present a marketing plan including:
• evaluation of marketing opportunity options
• marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives
• marketing tactics that are legal, ethical, achievable and can be reviewed
• costs, scheduling, responsibilities and accountabilities for tactics
• strategic use of marketing approaches and marketing mix
• rationale for objectives and chosen strategies and tactics
• adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation.
Assessment 2: Project
Student Assessment Information -:
After concluding the strategic meeting you have now decided on the best marketing opportunity for Cocoa Delights. You are now required to develop a marketing plan and then present the plan to the stakeholders.
1. Prepare the Draft marketing plan for the selected marketing strategic opportunity. You must research a template and information that should contain in a marketing plan. The marketing plan that you are writing MUST include the following: I. Incorporate organisational objectives
II. Marketing objectives
III. Marketing approaches and a strategic marketing mix
IV. Contains a rationale for objectives and information that supports the choice of strategies and tactics – form Assessment 1 – PowerPoint Presentation
2. Email the Marketing plan to stakeholder (Your Assessor) within a week and in the email seek for feedback
3. Adjust the marketing plan in accordance with the feedback received.
4. Email the finalised marketing plan the strategic planning team for implementation before the next financial quarter
Evidence to be provided by the student for this assessment:
I. Draft marketing plan
II. Email (screenshot with the marketing plan attached) III. Finalised marketing plan
IV. Email to implement the marketing plan
Your assessor will be assessing your evidence on the following criteria:
• devise, document and present a marketing plan including:
• evaluation of marketing opportunity options
• marketing strategies that utilise existing strengths and opportunities and develop resources and expertise as needed to meet objectives
• marketing tactics that are legal, ethical, achievable and can be reviewed
• costs, scheduling, responsibilities and accountabilities for tactics
• strategic use of marketing approaches and marketing mix
• rationale for objectives and chosen strategies and tactics
• adjust marketing plan in response to feedback from key stakeholders and disseminate for implementation