CHM601 Contemporary Hotel Marketing
Supplementary Assessment Brief Prepare A Report
Report 1500-2000 words Pass/Fail
You have five (5) days to complete this assessment.
Your Report Topic
Throughout the semester this unit has identified key theories and concepts for effectively marketing hotels. We have explored how hospitality marketing has been transformed over recent years, driven by advances in technology which in turn have changed consumer’s buying habits.
The impacts of COVID 19 on our local industry has drastically reduced occupancy and revenue. The application of technology to stay in touch with and remain relevant to your past and potential customers, has become an imperative for survival. Clearly identify and explain three marketing strategies hotels have or could adopt to achieve this goal.
Tense: Third person
Style: Report form – grammatically correct
Size: 11 point
Spacing: 1.5 lines
Justification: Fully justified
Indentation: First line
Referencing: APA 7th Edition accepted. No footnotes.
Submission instructions are as per accompanying communication. Take note of the deadline.
CHM601 –REPEAT ASSESSMENT BRIEF 1 Report Structure
1. BMIHMS Cover Page 2. Introduction
You need to define what you are going to talk about in your report. All reports are written for a purpose – what is the purpose of your report? Then what will you be covering.
3. Body of Report (use headings and where needed subheadings)
Each paragraph within the body of the report elaborates on one major point (in this case a specific strategy) in the development of the overall discussion (although some points may consist of a number of sub-points, each of which will need a paragraph). The main point in each paragraph needs to be clearly stated in the form of a topic sentence,(the paragraphs first sentence) which is then supported with evidence.
Marketing Strategy One
Marketing Strategy Two
Marketing Strategy Three
In the conclusion: You need to highlight the key strategies proposed and why they are relevant to hotel marketing in the age of COVID. Avoid introducing new material.
5. Reference List
Your reference list must contain references from the essential text (Reid & Bojanic) and a minimum of 8 credible academic sources. Please note the link provided.
Reid, R.D., & Bojanic, D.C., Hospitality Marketing Management, 6th Edition, Wiley Publishers Available online in the school library.
CHM601 –REPEAT ASSESSMENT BRIEF 2