Unit Title: Integrated Marketing Communication
Type of Assessment: Assessment 4 – Case Study and Self Reflective Summary
Length/Duration: Case Study– 1200 words
Self-Reflective Summary – 500 words (A summary about what you have learn in the subject Integrated Marketing Communication)
A minimum of FIVE (5) references is recommended in work being presented for assessment. Unless otherwise specifically instructed by your Lecturer or as detailed in the Unit Outline for the specific Assessment Task, any paper with less than five (5) references may be deemed not meeting a satisfactory standard and possibly be failed.