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HI6006 Competitive Strategy Tri2 2014
Guidelines for Group Assignment 2
Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 1200
• Students need to research and identify a company from the following industry to apply “AAA†framework:
- Car Industry (can be BMW in China as per subject outline or any other car company)
• Explain how this company has been pursuing all the elements of this “AAA†framework.
• On adaptation, explain all elements.
- Variation, focus, externalization, design and innovation.
• On Aggregation, explain
- Elements economic of scale, economics of scope.
• On arbitrage explain:
- Performance enhancement, cost reduction, risk reduction.
• Provide two journal articles on the company/industry
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your recommendations!
• Assessment criteria have been given in the subject outline.
• References Harvard style
Note : overall the whole assignment is focused on AAA framework and how it is applied.
Guidelines for Group Assignment 2
Written document: A short report
Marks: 20
Report Due: Week 11
Words limit: 1200
• Students need to research and identify a company from the following industry to apply “AAA†framework:
- Car Industry (can be BMW in China as per subject outline or any other car company)
• Explain how this company has been pursuing all the elements of this “AAA†framework.
• On adaptation, explain all elements.
- Variation, focus, externalization, design and innovation.
• On Aggregation, explain
- Elements economic of scale, economics of scope.
• On arbitrage explain:
- Performance enhancement, cost reduction, risk reduction.
• Provide two journal articles on the company/industry
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your recommendations!
• Assessment criteria have been given in the subject outline.
• References Harvard style
Note : overall the whole assignment is focused on AAA framework and how it is applied.
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