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BUS3100 BUSINESS RESEARCH PRACTISE
Assignment 2 Business Research Report
*For this assignment, you are required to select one of the case studies provided on Blackboard Assessment 3, and analyse the provided dataset to complete this report. You do not need to collect any data by yourself.
The report should include the below key elements:
Document Title
1. business name or logo (if known)
2. name of the research project
3. date of publication (Data you submit/complete the report)
4. publisher(s) name (Your name)
Introduction / research overview
1. A brief description of the research issue including the managerial problem, research statement and research objectives.
- Describe how the research expects to make a contribution to understanding the current situation
2. A brief description of the research methodology and methods used to collect the given data (*No justification is required as the aim of this section is to inform readers the source of data)
- Research design (qual or quant)
- Data collection method (i.e. survey, focus-group, etc)
- Target population in the study
Approximately 500 words
Participant profile
1. Introduce the purpose of the tests (e.g. provide the reader an idea of the demographic characteristics of all survey respondents), and questions to be tested;
2. Report your findings using appropriate descriptive statistics (e.g. frequency count/percentage, mean, standard deviation, etc.)
- Use graphs and charts to visualise the demographic characteristics
3. Describe and interpret the analysis findings in paragraphs.
- Highlight patterns & collective outcomes
- Give the reader an idea of the representativeness of the research sample
Approximately 200 words (Words in tables are not included)
Key Findings
(For this section, students are required to analyse all survey questions related to objective 3 included in the provided measurement instrument)
A. Report descriptive analysis results:
1. Introduce the purpose of the tests and questions to be tested (all questions related to the specified objective should be tested for this assignment)
2. Report your findings using appropriate descriptive statistics (e.g. frequency count/percentage, mean, standard deviation, etc.)
3. Describe and interpret the analysis results in paragraphs.
B. Report inferential analysis results:
Report the results of each inferential analysis separately (may use subheadings)
- Brief the purpose of the specific inferential analysis, and questions to be tested (all questions related to the specified objective should be tested)
- Report your findings with key result tables
- Describe and interpret the analysis results in paragraphs (See Lecture slides regarding Report writing. Interpretation should include the p value, and the actual differences between compared groups)
Approximately 1000 words (Words in tables are not included)
Conclusion and Recommendation
1. Summarize key findings and provide recommendations based on the key findings
• Recommendations on the current managerial problem
• Recommendations for future research
2. A summary table of research findings and recommendations
Key findings Recommendations for solving the current managerial problem Recommendations for future research
Approximately 1300 words
*Overall the report should be about 3000 words

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