ASSESSMENT AND FEEDBACK DETAILS
Assessment Task Due Date % SILOs Assessed
Assessment Task 1
Individual Assignment (2,500 words) Week 10 40% 2,3
UseTurnitin on LMS
Grading Criteria and Feedback
See rubric below. Grades posted on LMS with feedback and comments
Description of Task
You ore to prepare a case report as a critical reflection on o company of your choice listed on the ASX and positioned between the 200-300 level by market capitalisation. This means the company is in the ASX 300, but not in the ASX 200. Many ore emerging companies and seeking growth. A list of the companies is available on the LMS.
The report can be based on desk research, secondary research, and primary research (i.e. ethnographic and observation only). Your first task is to provide a critical review of your chosen company its marketing strategies. Your critical review is based on synthesizing readings from relevant databases, industry and government reports, websites and newspaper articles. Your second task is to analyse consumer insights about this brand and requires you to gather observational findings.