Please use assessment 1 ( oth200817845 Submitted On 2020.08.03 05:44:17) from as a base.
Assessment 2 Information
Subject Code: MKT203
Subject Name: Services Marketing
Assessment Title: Services Analysis
Assessment Type: Length: Individual Video Presentation 10 minutes (no more)
Submission: 100 Online
Due Date: Week 9
You are to assume the role of a marketing consultant who has been tasked to conduct a services marketing analysis of Hoyts Australia.
The purpose of this assessment is to develop students’ ability to explain the decision-making processes of consumers in a services marketing context and to explain and apply the services marketing mix for improvement in business situations.
Based on the work you have completed in the first assessment, you are required to prepare following for Hoyts Australia:
• Define the elements of the service using the service hierarchy (core, facilitating and supplementary).
• Describe your service business using intangibility, perishability, simultaneity and heterogeneity.
• Conduct an in-depth investigation and analysis of the organisation’s current service marketing mix and the additional 3 Ps (Processes, People and Physical Evidence) of services and provide analysis of existing strategies. Ensure you apply Services Marketing theory and concepts learnt in class.
• Provide appropriate services marketing recommendations for improvement and propose new service marketing mix strategies
Some important considerations:
• You are required to upload a video presentation.
• The visual content of slides & multimedia content is expected.
• The suggested number of slides max 10-12.
You must incorporate theories and concepts related to services marketing. In preparing your submission, you will need to use at least 8 sources of information and reference these in accordance with Kaplan Harvard Referencing Guide. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles. These sources should be included as in-text citations and a reference list at the end of your slides.
Students are encouraged to submit their work well in advance of the deadline to avoid any possible technical difficulties. For those students who have limited experience in video making techniques, it is recommended to read video FAQs document that is available to you under the assessments tab in MyKBS.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty
For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties? How can I appeal my grade?
Click here for answers to these questions:
Time Limits for Video Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
MKT203 Assessment 2 Marking Rubric – Services Analysis 30%
Criteria (__/100) F (Fail)
0 – 49% P (Pass) 50 – 64% C (Credit) 65 – 74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100%
__/30 marks Your analysis of Hoyts’ service characteristics and 3P lacks
depth, and your interpretation is
not relevant You analyse of Hoyts’ service characteristics, and 3P
provides basic information,
and your interpretation is not
always relevant You sufficiently analyse and interpret market-specific
information of Hoyts’ service characteristics and 3P. You have analysed and interpreted market-specific information of Hoyts’ service characteristics and 3P. You have thoroughly analysed and interpreted accurate and specific market information of Hoyts’ service characteristics and 3P.
___/30 marks Your analysis identifies and applies minimal or none of the
relevant Services Marketing theories and concepts Your analysis identifies and applies some relevant
Services Marketing theories and concepts Your analysis sufficiently identifies and applies relevant
Services Marketing theories and concepts Your analysis significantly identifies and applies relevant Services
Marketing theories and concepts Your analysis comprehensively identifies and applies relevant
Services Marketing theories and concepts
__/10 marks Your research lacks focus because of an unsuitable choice of sources, or you have
provided a mostly bogus
reference list that does not validate your research. You demonstrate somewhat focused research, although a better selection and range of sources would improve the quality of your analysis. You demonstrate mostly focused research, although the use of a
wider range of sources would enhance the quality of your analysis. You demonstrate focused research, complemented by a wide range of sources. You demonstrate extensive and focused research, complemented by a wide range of sources.
Use of Visual Aids
__/10 marks You have used unsuitable or no visual aids in the delivery of your video. You have used some visual aids in the delivery of your video. You have used adequate visual aids in the delivery of your video. You have used appropriate visual aids in the delivery of your video. You have used excellent visual aids in the delivery of your video.
__/10 marks Your video does not adequately communicate all or most of the required information. Your video adequately communicated most of the required information. Your video appropriately communicated most of the required information. Your video delivery appropriately communicated the required information. Your video delivery effectively communicated the required information.
In-text Citations and Referencing
Neither in-text referencing and/or reference list adheres to Kaplan Harvard Referencing
Style. In-text referencing or the resultant reference list
adheres to Kaplan Harvard
Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to
Kaplan Harvard Referencing Style, with only occasional minor errors. Both, in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard
Referencing Style, with no errors.
Feedback and grades will be released via MyKBS.
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