Global Management Assessment – Case Study Analysis and Report (1500 words) (30%). ( Due date Sunday 6th September, 1PM Eastern Australian Time)
Case study: Disney’s expansion in Asia (Check File Attached).
You are expected to write a report about the above case study using relevant theories and concepts which you have learned from the lectures and the textbook. In this report, you must provide answer to the following questions:
1. What cultural challenges are posed by Disney’s expansion into Asia? What lessons have Disney learned from Hong Kong Disneyland in terms of cultural adaptation?
2. How do cultural variables influence the location choice of Disney theme parks around the world?
3. Discuss why the Tokyo Disney Resort has succeeded even though it involves few cross-cultural adaptations? Is it possible that Shanghai Disneyland will also be successful without incorporating any Chinese culture, customs, and traditions in designing and building the resort?
Your must provide answer to each question using relevant theories and concepts. You are also expected to provide critical analysis, discussion and sound arguments using reliable and relevant sources such as peer-reviewed articles, periodical, newspapers, and online sources. You must use Harvard referencing style for in-text citations and reference list.
Assignment marking Criteria
Determination of the key issues and/or problems in the case study (5/30);
Critical evaluation and analysis of identified key issues, demonstrating an advanced and integrated understanding of these (10/30);
Synthesis of the relevant literature and the research undertaken including an assessment of the application of established theories to the issues identified in the case study (5/30);
Design of alternative solutions or options for consideration (5/30);
Clear explanation defending the analysis and assessment of issues, alternative solutions and recommendation to broad audience (5/30).
Note:
See the attached file for the case study
Assignment must be readable, written in good English and grammar without spelling errors
Plagiarism Check via Turnitin (Must not be less than 8% or 7% and should not exceed 16%)
The report is to be typed and 1.5 spaced (a standard 12-point font should be used). It should be checked for spelling, consistency and clarity of expression.
1500-word count is excluded the cover page and the reference list.