ASSESSMENT BRIEF
Subject Code and Title ENT101 Introduction to Entrepreneurship
Assessment Entrepreneur Case Study
Individual/Group Individual
Length 1000 words (-/+ 10%)
Learning Outcomes a) Assess characteristics of entrepreneurs and entrepreneurial forms and processes
b) Analyse the theory and practice of entrepreneurship
Submission Due by 11:55pm AEST/AEDT Sunday of module 4.1 (week 7)
Weighting 25%
Total Marks 100 marks
Context
There are many types of entrepreneurs and each one has a unique story of their journey from visualisation, or vision of their venture to their current position, and on to their future vision and mission. Understanding the entrepreneur’s journey includes why they decided to start their venture/s, the steps they took in starting up, the processes and tools they have used, and their successes and challenges along the way.
The purpose of this assessment is to evaluate the characteristics of an entrepreneur, and to analyse how their entrepreneurial journey reflects the theories and practice of entrepreneurship that you have studied in this subject so far.
Instructions
Approach an entrepreneur to conduct an interview with them about their journey, or if an entrepreneur interview is not arranged, select an entrepreneur from the ones identified in the learning resources in module 2.1.
Research the entrepreneur prior to your interview; or to gain a broader picture of the entrepreneur you have selected from module 2.1. Additional research about your entrepreneur might include searching for academic or business magazine articles, social media, and videos.
Your goal is to assess the characteristics of successful entrepreneurs and to apply your knowledge and understanding about the theories and practice of entrepreneurship covered in modules 2 and 3.
After your initial research, develop the questions for your interview. Ask your entrepreneur a minimum of 15 questions. Use the ten questions below as a starting point. Develop at least five additional questions of your own for your interview based on modules 1, 2 and 3. Your additional questions should reflect the type of entrepreneur you have chosen (serial, social, intrapreneur etc.)
Interview questions
o What was your motivation or vision that you had for your entrepreneurial pursuits? o How did you identify and validate your entrepreneurial opportunity? o What are the skills that contribute to your success as an entrepreneur?
o What challenges have you encountered as an entrepreneur?
o What steps do you take to overcome any personal shortcomings that might impact your venture?
o From your perspective, what are the benefits and risks of entrepreneurship?
o Did you feel prepared to run the venture at the time that it launched?
o As an entrepreneur, what process do you follow when making decisions? How does this differ from the decision-making process you might have used in previous careers?
o What is the long-term plan for your venture?
o What are some important questions an aspiring entrepreneur should ask before pursuing a venture?
If you have selected an entrepreneur from the learning resources in module 2.1, you will use the same questions as if doing the interview and you will conduct further research to discover the answers.
Prepare a case study to include the following:
1. Name and business/industry of the entrepreneur.
2. Identification of the type or types of entrepreneur that would categorise the person you selected, with a brief explanation of why you have identified them in this/these categories.
3. Your analysis of the characteristics of your chosen entrepreneur and why these characteristics have led to successful outcomes.
4. Identify and analyse how creative thinking, design thinking and innovation has or has not been a success factor in the entrepreneur’s journey.
5. Identify how success and failure has featured in the journey, and analyse any relationship this has to the characteristics of the entrepreneur’s mindset.
6. Explain your choice of information you have researched to support your case study. Analyse whether the information chosen was suitable to elicit the best understanding of entrepreneurial characteristics for success.
7. What were the key learnings of the entrepreneur, and how would they leverage these learnings in the future
8. Reference List (not included in word count).
9. Appendix. Questions inclusive of the ten provided and the five or more you have constructed.
Please note the following additional information:
• You should adhere to the correct use of academic writing, presentation and grammar.
• You are advised to include a minimum of 5 academic references which should be textbooks or academic journals. Appropriate websites may be used in addition to these.
• It is important to check your similarity in Turnitin. All highlighted sentences must be either paraphrased in your own words or put in quotes and referenced accordingly.
• It is important to adopt the appropriate use of the APA 6th edition style when citing and referencing research. Please comply with all academic standards of legibility, referencing and bibliographical details (including reference list).
• For additional support on academic skills, please visit: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163 _1&content_id=_2498849_1
Submission Instructions:
Submit your Entrepreneur Case Study assessment via the Assessment link in the main navigation menu in ENT101 Introduction to Entrepreneurship.
Your learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
The below learning rubric guides the marker when awarding marks for your case study. You should use this rubric to review your assessment task prior to submission, ensuring there is nothing you have missed.
Learning Rubric: Assessment 2- Entrepreneur Case Study
Assessment Attributes Fail (Unacceptable) 0-49% Pass
(Functional)
50-64% Credit
(Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Knowledge and understanding of Types and Characteristics of successful entrepreneurs.
40%
Limited understanding of required concepts and
knowledge
Key components of the assessment task are not addressed.
Five additional interview questions do not elicit appropriate information from interviewees/researched case studies.
Knowledge or understanding types and characteristics of entrepreneurs is adequate.
Five additional interview questions elicit some appropriate information from interviewees/researched case studies.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Thorough knowledge or understanding of types and
characteristics of entrepreneurs.
Five additional interview questions elicit appropriate information from
interviewees/researched case studies.
Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts.
Highly developed understanding of the types and characteristics of entrepreneurs.
Five additional interview questions elicit in-depth information from interviewees/researched case studies.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity
to explain and apply relevant concepts.
A sophisticated understanding of the types and characteristics of entrepreneurs.
Five additional interview questions elicit in-depth information and application to new situations/further learning from interviewees/researched case studies.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Able to apply theory learned in this course with practice.
Analysis and application of theory and knowledge around entrepreneurial thinking, innovation and mindsets.
30%
Limited analysis and application. Explains rather than analyses based on theory and practice of entrepreneurship
Demonstrated analysis and application of new knowledge based on theory
and practice of entrepreneurship.
Shows the ability to interpret relevant information and literature.
Well-developed analysis and application of new knowledge based on theory
and practice of entrepreneurship.
Thoroughly developed and creative analysis and application of new knowledge based on theory
and practice of entrepreneurship.
Highly sophisticated and creative analysis, application of new with existing knowledge based on theory and practice of entrepreneurship.
Applying knowledge to other cases, and other entrepreneurs.
Evaluation of information researched to support the case study.
20%
Limited understanding of key concepts required to support the case study.
Information may be taken from reliable sources but without a coherent analysis or synthesis.
Viewpoints of experts/social media reports are taken as fact with little questioning.
Unable to identify theory and practical characteristics of entrepreneurship.
Some understanding of key concepts required to support the case study.
Confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.
Analysis and evaluation do not reflect expert judgement, intellectual independence, rigor and adaptability.
Understanding of key concepts required to support the case study.
Demonstrates a capacity to explain and apply relevant concepts.
Identify logical flaws in the journey of the entrepreneur.
Questions viewpoints of experts and other sources of information.
Thorough understanding of key concepts required to support the case study.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Viewpoint of experts are subject to questioning.
Analysis and evaluation reflect growing judgement, intellectual independence, rigor and adaptability.
Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Information is taken from sources with a high level of interpretation/evaluation to develop a comprehensive critical analysis or synthesis.
Identifies gaps in knowledge and able to synthesis other theories of entrepreneurship.
Referencing, grammar and writing.
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
Grammar and writing style needs improvement.
Inappropriate referencing styles.
Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
Grammar and writing style is satisfactory.
Demonstrates use of credible and relevant resources to support and develop ideas, which are usually explicit and/or well-developed.
Grammar and writing style is good.
Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements.
Grammar and writing style is very good.
Demonstrates use of highquality, credible and relevant resources to support and develop arguments and position statements.
Shows evidence of wide scope for sourcing evidence.
Grammar and writing style is excellent.
Consistent referencing style, graphical and table numbering system.