HOTL5002 Assessment Three
Session One 2020
Case Study
Topic: Voluntary Administration (financial collapse) of Virgin Australia Airlines
(Virgin) and implications for hotel leaders
Your task: Read the attached source materials AND read and research widely the decision of Virgin to go into voluntary administration on 21 April 2020.
Research between 4 and 6 academic sources (peer-review) articles that are on-topic and relevant to leadership theory. If applicable, you may use some similar leadership sources from assessment two, however, do not copy/paste sections from assessment two into this assessment task.
This assessment is focused on leadership theory applicable to the situation.
Answer the following questions. There is no need for an Executive Summary, Introduction, Conclusion, Recommendations – each question is separate, and the marks allocation is nominated below.
Total Word Length: 1,500-1,700 words (excluding Reference List). Assessments outside this word range face a penalty.
Please clearly indicate the start of each answer with the Question Number
(question information not required)
Question 1 List the five major shareholders of Virgin Australia Airlines? (Virgin) (2 marks)
Question 2 Define voluntary administration? (3 marks). [approximately 100 words]
Question 3 Critically examine the leadership role of the Australian (Federal) Government – what their attitude in recent weeks has been, e.g. when Virgin sought a $1.4 Billion bailout.
a. which stakeholders did they consider in arriving at a decision? (5 marks)
b. What did the Federal Government refuse this request? (5 marks)
c. What leadership style or styles did the government officials reflect? (5 marks)
[Total length for Question 3 = approximately 500 words]
Question 4 Critically examine the leadership role of Sir Richard Branson, the founder and Chairman of the Virgin Group. He has criticised the Australian (Federal) Government) for ‘not bailing out his airline’.
a. Do you think this was an appropriate response? Justify your comments. (5 marks).
b. What leadership behaviours has Branson exhibited in dealing with this crisis? (5 marks).
[Total length for Question 4 = approximately 500 words]
Question 5 a. What are implications for hotel CEOs/General Manager of the potential full collapse of Virgin Airlines? Be specific in your response. (6 marks)
b. What leadership behaviours need to be exhibited by hotel leaders in the face of the Virgin collapse (4 marks)
[Total length for Question 5 = approximately 500 words]
Due Date: The original submission date of Monday 18 May has been moved back to Friday 22 May 9am. Everyone, therefore, has received an extension. No further extensions unless documented serious medical issues/unforeseen circumstances that are verified.
Style Submit in a Word document (no PdFs), using Australian English, one and a half line spacing. Ensure you proofread the work for spelling, grammar and expression. A signed cover sheet must be submitted.
Integrity Academic integrity is paramount. Assessments that contain plagiarism and/or reflect contract cheating will be penalised.
Citations All information used to support answers needs accurate SCU Harvard intext citations.
Reference List
There will be between four and six peer review articles AND secondary sources, such as newspaper articles, government and industry articles/websites.
Place on a separate page, provides accurate bibliographic details for the intext citations using SCU Harvard.