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Strategic Management- Assignment Brief
Assignment Guidelines
Kindly follow the instruction for the assignment
1. Headings : Arial 16 pt, Bold
2. Sub-headings : Arial 14 pt, Bold, Underlined
3. Body : Arial,11 pt, normal
4. Align : Justify
5. Line spacing : 1.5
6. Margins : 1” form each side
7. Numbering : at the bottom right hand corner
8. Header : Left side- subject name
: Right side- individual/group assignment
9. Footer : Left side- batch number
: Right side-page number
10. Assignment compiling order

1. CCIS Cover sheet
2. Acknowledgement
3. Introduction
4. Task 1 answer
5. Task 2 answer
6. Task 3 answer …continue
7. Conclusion
8. References list
9. Appendix
• All the figures, tables, diagrams etc. should be numbered
• Label sketches properly and neatly.
• Use size A4 paper.
• Do not forget to sign the plagiarism statement on the cover sheet of your assignment.
• Please note that plagiarism is treated as a serious offence and therefore the work you produce must be individual and original although may work in groups in some instance
• All sources of information must be referenced using “Harvard referencing” where a reference listing should be included at the end of the assignment
• Assignments returned to students for re-working must be re-submitted within 10 days
• Failure to re-submit the previously marked assignment with the re-submitted assignment will mean that results cannot be released for the respective unit.
Assignment Brief
Unit Reference Number A/616/2724
Unit Title Strategic Management
Unit Level 7
Number of Credits 20
Total Qualification Time (TQT) 200 Hours
Guided Learning Hours (GLH) 100 Hours
Mandatory / Optional Mandatory
Unit Grading Structure Pass / Fail
Learning Outcome – The learner will: Assessment Criterion – The learner can:
1. Be able to analyse key external influences on an organisation’s strategy. 1.1 Critically evaluate the position of an organisation in its current market.
1.2 Critically analyse the effects of existing plans on an organisation.
2. Be able to appraise strategic options for an organisation. 2.1 Critically explore the relationship between, corporate, business and operational strategies.
2.2 Apply strategic models and tools to develop strategic options for an organisation.
2.3 Evaluate strategic options for an organisation.
3. Be able to evaluate various tools and approaches to a strategy implementation plan. 3.1 Create a relevant vision, mission and strategic goals for an organisation.
3.2 Propose a suitable structure for an organisation that fits a strategic plan.
3.3 Create a resourced strategy implementation plan.
4. Be able to develop and implement a strategic organisational change management plan. 4.1 Apply force field analysis to effectively distinguish forces of change.
4.2 Critically evaluate various change management models.
4.3 Identify relevant leadership and change agent skills to implement a strategic change in an organisation.
5. Be able to monitor and control the implementation of strategic plans. 5.1 Develop a monitoring and control system for the implementation of strategic plans.
5.2 Design key success indicators in order to monitor the implementation of the strategic plan.
5.3 Distinguish potential risks during implementation.
5.4 Review the effectiveness of the strategic plan.

There is no scenario for this assignment.
Task 1 of 3 – Business presentation (AC1.1, 1.2, 2.1, 2.2 & 2.3)
Individually prepare a presentation critically evaluating the strategic plans of an organisation of your choice and propose strategic options. Your presentation is to be made to the board of directors and you should:
1. Introduce your selected organisation, and evaluate its vision, mission and values statements with recommendations for any revisions you deem appropriate.
2. Critically evaluate the organisations key headline data including, but not limited to, trends in financial performance, share price (where applicable) market share, profitability and major competitors.
3. Define the organisation’s industry and explore the critical macro-environment forces that influence it.
4. Critically analyse the organisation’s competitive position in that industry.
5. Present a SWOT table (or equivalent) and critically evaluate the organisations current strategic position.
? 1x PowerPoint Presentation
? 1x Executive Summary (circa 400 words)
? 1x PowerPoint Presentation Slides
? 1x Executive Summary (circa 400 words)
• Each PowerPoint must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the presentation.
Task 2 of 3 – Essay (AC3.1, 3.2, 3.3, 4.1, 5.1. 5.2 & 5.3)
Following your presentation, you should now prepare a new strategic plan:
1. Critically evaluate the relationship between the organisation’s, corporate, business and operational strategies
2. Apply strategic models and tools to recommend strategic options for the organisation
3. Evaluate critical success factors/assumptions that underpin the strategic options you’ve developed
4. Recommend and justify a strategic option and accompanying business objectives
5. Identify change factors by completing a force field analysis for your selected organisation
6. Identify the change agents and propose a suitable structure for the implementation of the plan
7. Create a resourced implementation plan for the strategy, with a justified timeline for implementation
8. Describe the potential risks during the implementation
Delivery and submission:
? 1x Portfolio with your force field analysis, structure, implementation plan, success indicators and potential (circa 2500 words)

• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
Task 3 of 3 – Reflective Essay (AC 3.1, 3.2, 3.3, 4.1, 4.3, 4.4, )
Critical evaluate the usefulness of change models such as Lewin, McKinsey 7s and Kotter for the selected organisation and recommend a specific model to support the strategic option identified in Task 3. You should also explain how you could be a change agent and identify the leadership and change agent skills you would need to display in order to make changes successful.
Delivery and submission:
? 1x Essay (circa 600 words)
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
Evidence to be submitted:
• PowerPoint Presentation – (1000 words equivalent). Executive summary – 400 words.
• Portfolio – 2500 words. Reflective Essay – 600 words.

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