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This is an individual assignment.
Students must research Audi Australia. Students are strictly forbidden to contact either the organisation or any of its employees for the purpose of this assignment, whether formally or informally. Furthermore, no student should be employed in a management role by the organisation. Research should be based strictly on secondary information ranging from websites, press releases and industry publications among other sources.
Students are required to provide a CRM implementation plan. For this you required to select one of the 3 automations- Sales Force Automation, Services Automation or Marketing Automation based on the company business case you prepare. The report should mainly cover what automation to implement. Students are also to identify which suite vendor is most suitable for the business. You must refer to the LMS Assignment section for further guidance.
Your lecturer will be looking for a quality company report that reflects and supports your understanding of the subject matter.
Ensure that your plan is lucid and consistent, is supported by CRM theories and concepts and that all references are cited in the body of your report and in the reference list. The lack of references will constitute an automatic fail.
The research, analysis and presentation of your report must demonstrate an understanding of the terminology used in the text and in lectures and how the various forces/influences that impact an industry and an organisation are accommodated in your implementation plan.
In a good assignment, you identify, analyse and report on all the main issues asked for in the requirements. Therefore, read the requirements thoroughly.

Editable Microsoft Word Document
Word Count: 3382 words including Diagrams and References

Title: CRM IMPLEMENTATION PLAN


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