Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC3152
Assessment Type Assessment Title
Purpose of the assessment (with
As part of your individual assignment, you are required to develop a report based on the following article:
1. 'How e-commerce companies are using Artificial Intelligence to drive Higher Sales & User Experience.'
2. 'How e-commerce companies are using Artificial Intelligence: https://becomi nghu ma n.a iThow-eco mmerce-compa nies-are-using-ai-to-drive-higher-sales-user-experience-20d9d9bbb2b0
Students will be able to:
1. Critically analyse information technology issues for e-business and provid solutions to these issues using their knowledge of information technology and practical techniques in e-business applications.
2. Apply theoretical and practical knowledge of Information Technology in th leverage and adoption of e-business applications to provide competitiv advantage and strategic solutions for businesses.
3. Understand the ICT profession in e-business
4. Communicate using effective oral and written communication tools, act in a professional manner
5. Review and describe the major privacy, legal, ethical and societal issues with respect to managing digital information and e-business
25% of the total assessments
Week 10 T
• All work must be submitted on Blackboard by the due date along - with a completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 11-pt Calibri (Body) font and 2 cm margins on all four sides of your page with appropriate section headings.
• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard or IEEE referencin style.
The instructions to complete your assignment are as follow:
1. Select an E-commerce business to be the focus of this assignment from the below list only:
eBay Australia Kogan.com Catch Dan Murphy's
Amazon Australia Big W Ozsale The Iconic
Officeworks EB Games Supercheap Auto
JB Hi-Fi Chemist Warehouse Kmart Booktopia
Coles Harvey Norman Myer ASOS
Ali Express The Good Guys Target Crazy Sales
Briefly describe the current operation of your selected E-commerce store.
3. Why is the Artificial Intelligence important for your business survival?
4. How your chosen business uses Artificial Intelligence?
5. Conduct a further research in the peer reviewed recent journal articles in ProQuest or other reputable journal database to find at least Five (5) articles relevant to the assignment.
6. The ideas from these articles will be incorporated into the discussion in the main assignment.
7. An attachment to the assignment will list the correct Harvard referencing of each of the journal articles and a brief outline of the key points in the journal article that are relevant to the assignment. Do not summarise the journal article. Identify the key points and briefly describe them and their relevance to the assignment.
8. You should review and refine your refinement and polishing of the ideas and the communication of ideas, prior to the submission of the report.
9. Your report must lead to recommendations on how your selected E-Commerce
store can become more effective through the use of internet technologies.