ASSESSMENT BRIEF
Subject Code and Title BIZ202 The Business Environment
Assessment Digital Presentation
Individual/Group Group (3 students)
Length 10 minutes
Learning Outcomes a) Examine the influence of the external environment on the organisation
b) Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations
c) Research and relate industry specific factors to the organisation decision-making process
d) Apply a relevant framework(s) to evaluate the macro and micro environmental influences on an organisation
e) Create a business case for potential growth opportunities based on analysis of external environmental factors
Submission By 11:55pm AEST/AEDT Friday of Module 6 (Week 12) – on Blackboard for F2F and FOL
Weighting 30%
Total Marks 100 marks
Context:
Businesses which do not properly address the factors in their environment which can impact them may succumb to pressures which they did not account for. There are examples of businesses that have experienced severe disruptive events causing a significant loss or closure entirely due to factors in their environment, are common.
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Instructions:
Choose a known case of an Australian or international business which has suffered severe losses or closed down due to environmental influences. Choose recent closures/losses, not older than 2010. Prepare a digital presentation incorporating the following:
• Identify the specific event(s) that lead to the loss/closure.
• Analyse these events in the context of environmental factors (political, economic, social, cultural, technological, legal and environmental).
• Describe responses by the business that were unsuccessful.
• Recommend counter strategies and potential growth opportunities for the business.
• Structure the digital presentation as follows
Introduction?
Identification and analysis of environmental factors?
Unsuccessful responses by the business?
Recommendations?
Referencing in the APA 6th style??Submission Instructions:
Digital presentation involves producing a PowerPoint presentation with audio and visual components. You are required to embed the audio into each slide to create a slideshow. It is recommended that you first view a YouTube video that shows how to do a simple voice over on a power point presentation. The address is http://www.youtube.com/watch?v=3uk4CU7uobM. Check your completed presentation on another computer before submitting it to ensure that the sound is embedded into each slide and not just linked to it. If it is not correctly embedded, the sound will only work on your computer and not on another one. Ensure that your selected font can be easily read by the audience. Slides should not have too much information, your audio must be expanding on that information; prompts and dot points are recommended.
Submit copy of digital presentation as .pptx or .ppt format via the Assessment link in the main navigation menu in BIZ202 The Business Environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
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Learning Rubric: Business Case
Assessment Attributes Fail
(Unacceptable) 0 - 49 Pass
(Functional)
50 - 64 Credit
(Proficient)
65 - 74 Distinction
(Advanced) 75 - 84 High Distinction
(Exceptional)
85 - 100
Grade
Description
(Grading Scheme)
Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points.
Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.
Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.
Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is
demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of
skills. Evidence of in-depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Identification and analysis of
environmental factors
SLO addressed:
a) Examine the
influence of the external environment on the organisation
d) Apply a Limited identification of events that accounted towards loss/closure of the chosen business with no analysis in the context of environmental factors. Identifies some events which accounted towards loss/closure of the chosen business with limited analysis in the context of environmental factors; the major influencers are named. Identifies a majority of events that accounted towards loss/closure of the chosen business with appropriate analysis of major ones in the context of environmental factors. Correctly identifies all events that accounted towards loss/closure of the chosen business with appropriate analysis of all in the context of environmental factors. Not only identifies all events that accounted towards loss/closure of the chosen business, but also provides insightful analysis of all in the context of environmental factors.
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relevant framework to evaluate the macro and micro environmental influences on an organisation
30%
Description of unsuccessful responses by the business
SLO addressed:
a) Examine the
influence of the external environment on the organisation
b) Research
industry specific factors to the organisation decision- making process
15% Describes limited unsuccessful responses by the business. Describes some unsuccessful responses by the business. Describes major unsuccessful responses by the business briefly. Describes most of unsuccessful responses by the business in detail. Describes all unsuccessful responses by the business thoroughly.
Recommendations
SLO addressed:
e) Create a business case
for potential growth Does not address possible future growth opportunities and recommend course of action for the business. Addresses some possible future growth opportunities and recommend course of action for the business. Provides specific potential future growth opportunities and recommends course of action for the business. Provides specific potential future growth opportunities and recommends appropriate course of action for the business. Provides a wide range of potential future growth opportunities and recommends insightful and novel course of action for the business.
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opportunities based on analysis of external environmental factors
25%
Level of creativity/ engagement
25% The presentation pitches either too low or high for the intended audience. Does not demonstrate any level of creativity. The content is neither informative, nor engaging. Slides have inappropriate font size, amounts of text, colours that make them difficult to read and comprehend.
Slides contain several spelling and grammatical errors.
The graphics and images presented do not relate to the audio and distract from the presentation content. The presentation pitches either low or high for the intended audience. Does not demonstrate any level of creativity. The content is less informative and engaging. Some slides have inappropriate font size, amounts of text, colours that make them difficult to read and comprehend.
Slides contain some spelling and grammatical errors. The graphics and images presented somewhat relate to the audio. The presentation was pitches at an appropriate level for the intended audience. It contains some creative elements.
The content is not especially engaging but reasonably informative.
Slides use appropriate font size, amounts of text, colours that are easy to read and comprehend.
Slides contain minimal spelling and grammatical errors.
The graphics and images presented relate to the audio and enhance the content being communicated. The presentation pitches at a good level for the intended audience.
It reflects a high level of creativity, which enhances the overall presentation. The content is extremely engaging and informative. Slides are informative, visually pleasing and clearly communicate the concept. Slides do not contain any spelling or grammatical errors.
The graphics and images significantly engage the audience and enhance the content being communicated. The presentation pitches at an ideal level for the intended audience.
It reflects a high level of creativity and original thought, which enhances the overall presentation. The content is extremely engaging and inspires the audience to ask questions. Slides are informative, visually pleasing and clearly communicate the concept. Slides do not contain any spelling or grammatical errors.
The graphics and images significantly engage the audience and enhance the key points by aiding the explanation of difficult concepts.
Correct citation of key
resources and evidence
Overall structure, appearance and referencing of the report are assessed Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas.
Does not include correct references or in-text Uses sufficient sources, however can be greatly improved.
Attempts to include references or in-text citations, however these are sometimes insufficient for research purposes, or Shows good evidence of attempts to source information.
Includes in-text citations and references from suitable sources; uses APA 6th style, however may contain minor Shows evidence of wide scope for sourcing evidence.
Includes in-text citations and references from suitable sources; uses APA 6th style, containing minimal and or no errors. Shows evidence of extensive scope for sourcing evidence. Includes in-text citations and references from suitable sources; uses APA 6th style, containing no errors.
citations; does not use APA citation or referencing errors.
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5% 6th style. incorrect; uses APA 6th style, however may contain some citation or referencing errors.
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