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o Strategic Communication Practices – research essay
Write a 1200-word essay on the following topic.
“If you fail to plan, you are planning to fail!” - Benjamin Franklin wrote about the time of the American Revolution.
In this course, we have examined a strategic communication planning system used around the world. However, it has its critics. “I have never seen a strategy plan fail in the board room. (They usually fail in the field,)” a senior strategic communicator said a few years ago, dismissing the value of strategic communication planning.
In a media environment where things can and will change by the second, can we still rely on a communication strategy to raise awareness, bring acceptance or deliver results?
Students need to provide a critical survey of Mahoney or Smith’s approach to strategic communication planning. They need to reference case studies that demonstrate their arguments.
Students should look at the following books that provide direct or indirect criticisms of Mahoney.
Rumelt, Richard. Good Strategy/Bad Strategy: The Difference and Why It Matters. 2011.
Naim, Moises. End of Power From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn't What It Used to Be. Boulder: Basic, 2014. Web.
Mele, Nicco. End of Big : How the Internet Makes David the New Goliath. 2013. Web.
You may also reference: Hytner, Richard. -Consiglieri: Leading from the Shadows.- 2014.
Essays must be properly referenced with a full bibliography containing at least seven books or articles.
Essay due on Tuesday, 1 June 2019 at 11.59 pm.

Editable Microsoft Word Document
Word Count: 1173 words including References

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