Assessment 1 Information
Subject Code: MKT303
Subject Name: International Marketing
Assessment Title: Individual Poster Presentation
Weighting: 25%
Total Marks:
Submission: 25
PDF on Turnitin
Due Date: Monday Week-5
Assessment Description.
In 2018, H&M (Hennes & Mauritz) was under fire for using a black child to model a sweatshirt sporting the phrase -coolest monkey in the jungle.- The image first appeared over the weekend on the British version of the Swedish-based retailer's website. Upon noticing an advertisement with the photo, social media users around the world erupted in outrage at H&M for what they deemed to be a racist and inconsiderate move.
As the International Marketing Manager at H&M you have been asked to create a poster presentation on how you can address this issue (and prevent this from happening again) within the international markets.
Assessment Details
1. Your one-page poster should address the following points:
(1) Why there was a need for H&M to operate in the international markets;
(2) What H&M should have done prior to launching their new products and promotions;
(3) What could H&M do to ensure people still purchase and consume their products after this issue;
(4) Solution to the problem;
(5) Recommendations for future entry into another country.
2. The poster should include your full name and student ID. Your reference list should be presented on another individual page.
Assignment Submission
You must submit a PDF or Word copy of the poster to Turnitin by the Monday of Week 5.
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Assignment Submission
This file must be submitted as a ‘PDF’ or ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.
Number of days Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks available
10 - 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty
For more information please read the full policy via
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf
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Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:
My Services Academic Success Centre Study Support Resources
Criteria NN (Fail) 0 -49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 -84 HD (High Distinction) 85 -100
Critical Analysis and Evaluation (40%) Your analysis lacked depth. This has impacted on the quality of your evaluation. You have drawn some useful evaluation although a more comprehensive analysis would have been helpful. From your comprehensive analysis, you have drawn mostly useful evaluation. From your comprehensive
analysis, you have drawn convincing evaluation. From your comprehensive
analysis, you have drawn dynamic and convincing evaluation.
Solution
And
Recommendations
(35%)
It is unlikely that your proposed solution and recommendations would be considered and/or implemented. It is possible that some of your proposed solution and
recommendations would be considered. It is likely that some of your proposed solution and recommendations would be implemented. It is likely that all or most of your proposed solution and
recommendations would be considered and implemented. It is extremely likely that all or most of your proposed
solution and
recommendations would be considered and implemented.
Poster
Format
(25%) o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis
o Ideas/themes have not been developed.
o The format chosen for your Posters lacks thought and consideration for the intended audience. o In-text referencing and/or reference list is mostly incorrect or non-existent. o Even though grammar
and spelling are an issue, they do not detract very much from the readability of your analysis.
o Ideas/themes have been developed, but your composition lacks connections and integration. o The format chosen for your poster is appropriate, but major improvements would enhance its presentation. o An earnest attempt at
in-text referencing is obvious but there are major errors. o Mostly correct grammar and spelling are very good but with occasional errors.
o Ideas/themes have been developed, but connections are not always obvious. o The format chosen for your poster is appropriate, but some improvements would enhance its presentation. o Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error. o Errors in grammar and spelling are rare.
o There is a logical connection between your statements, adding to the readability and credibility of your analysis.
o Your poster is professionally presented and has been submitted in the appropriate format. o In-text referencing and the resultant reference list are correct, with only the occasional minor error. o Correct grammar and
spelling throughout the analysis with no obvious errors.
o There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis.
o Your poster is professionally presented and exceeds expectations in what is evidently suitable for a highgrade commercial environment.
o In-text referencing and the resultant reference list are correct, with no errors.
Feedback and Grades will be released via Turnitin