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Week 12 Case: Your Company Needs a Communications Plan for Data Breaches.
Topic: The impact of ICT and the required skills in an organization.
Question 1: How can a cyber breach damage the reputation of a company’s brand? How can a data breach communication plan assist in managing a breach? Discuss.
Question 2: Why / How can a simple rumor trigger a communication crisis? Discuss. Provide examples.
Question 3: How can a company be prepared in advance for a data breach? Provide 5 examples and discuss.
Question 4: What is a “brand social contract”? How is it related to brand reputation? How can you improve your security? Discuss.

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Word Count: 592 words including References


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