Recent Question/Assignment

Introduction
• What is covered in the this report (100 words)
• What is not covered in this report (50 words)
• Summary of following topics

Marketing mix of (1000 words)
Product (250words)
• Three level of product (core,actual and arguement)
• Product type & marketing mix implication
• Choose one of those types and write the implication as shown in the table for your product. (lecture6, slides 7-17)
• Position strategy (lecture 4 slide 41
• Product level (Lecture 7,Slide 2-5)
Product item ,product line ,product mix

Pricing
• Pricing objective
What is the strategy?
Explain the strategy?
• Perceptual map...Explain
With one axis as price & other as any other feature (lecture 4, slide 38, 39)

Placement (250 words)
• Identify the marketing channels’ used by yours company and list all intermediaries
• Make table and list the functions performed by the intermediary (slide12)
• What is the distribution intensity of your product + justify (s19)
• Does your company use any alternative channels of distribution (online, mobile, app etc.)
Promotion (250words)
• Identify & describe all the promotion tools [+table(type, channels, tools, name, details)]
• Present an image picture of promotional tool used by the company & discuss if this tools meets the needs of the target market (+image)
• What are the advantages and disadvantages of the above tool? (+table)
• Summary of advantages
• Summary of disadvantages
Impact of competitive environment on your product(250 words)
• Industry (in general) (50 words)
Relative market share , size, trends structure, nature of demand etc elasticity
Table- domestic versus global competition
Table- direct versus indirect competition
Size & growth rate of competitors
Clusters
What is their marketing strategy?
Target market
What are their relative strength and weakness?
How do they react/respond to threats or opportunities?
Impact of product life cycle (250 words)
• Stage of product life (50 words) (lecture7, slide 13-17)
• Impact of marketing mixed (lecture 7, slide 18-21)
(your stages)
Innovative suggestion (500 words)
For this next section you are to develop some creative suggestion how the company might deal with the marketing mix for the product and market in the future.
• Product
• Pricing
• Placement
• Promotion
Conclusion & recommendation (250 words)
Conclusion (150 words)
Identify the finding of target market.
Product strategy
Pricing strategy
Promotion strategy
Recommendation
Summarise the product
Personal reflection (300-400 words)
(All the topic should be copied)
Complete a self-assessment relating to yourself (NOT THE PRODUCT)
• What did you learn about the assignment?
• What was your ability to complete it?
• What are your strength & weaknesses in relation to assignment writing?
• How are you going to improve your strengths?
• How are you planning to overcome your weakness?
• What is your learning style? (searched from google )
• What type of resources did you use and how did they help with writing this assignment?
• What were the limitations that you had in completing the assignment? (Did you got all the recourses? Went all the cities ? No.)
• What is new thing that you learned in this assignment that might be helpful for future assignment?
List of references

Appendices

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