CMU201 – Business Communications
Analytical Assignment – 2016 (T2B2)
Unit Coordinator: Dr Paul Howe
CRICOS CODE 03390A 1 | P a g e
Introduction
You are currently hired as a consultant for Elite Education Institute to undertake “Reviews to
improve the management and operational processes of the Institute”
Individual Assignment (15%) and Presentation (10%)
Write a 1,000-word business report and submit at least 10 PowerPoint/Prezi slide that evaluates the current systems and processes at Elite and provide recommendations for improvement. Your job is to persuade the management of Elite to accept these recommendations.
Report on improvements should include:
• System and Processes
• Teaching
• Student Pastoral Care
• Workplace Communication
• Staff Management
• Conflict Resolution
• Why Elite should accept these recommendations
• Use theories outlined in the course (e.g. ACE model, high vs. low context)
Presentation (10%)
Students should provide PowerPoint/Prezi of findings and recommendations
Report on improvements should include:
• PowerPoint/Prezi of at least 10 minutes (usually about 10 slides)
• Include appropriate headings and content
• Discuss techniques to use to set the stage for a presentation
.
P a g e | 2
Assignment Marking Rubrics
High Distinction Distinction Distinction Credit Fail SCORE MARK TOTAL
Focus: Purpose Purpose is outlined
clearly and
beyond what is required Purpose is clear Shows awareness of purpose Shows limited awareness of purpose No awareness
5%
0
0.00%
Main idea Exceptionally clearly
presents a main idea, well
supported
thoroughly
and beyond what is required Clearly presents a main idea and supports it
throughout the paper. There is a main idea supported
throughout most of the paper. Vague sense of a main idea, weakly supported
throughout the paper. No main idea
5%
0
0.00%
Organisation: Overall Exceptionally
Well-planned and well-
thought and
beyond what is required.
Exceptional organisation Well-planned and well-
thought out.
Includes title, introduction, statement of main idea,
transitions and conclusion. Good overall organisation,
includes the main organisational tools. There is a sense of organisation,
although some of
the organisational tools are used weakly or missing No sense of organisation
10%
0
0.00%
Organisation: Paragraphs All paragraphs have
exceptionally clear ideas,
are supported
with examples and have smooth
transitions All paragraphs have clear ideas, are supported
with examples and have smooth transitions. Most paragraphs have clear ideas,
are supported with some
examples and have transitions. Some paragraphs have clear ideas, support from
examples may be missing and
transitions are weak. Para. lack clear ideas
10%
0
0.00%
Content Exceptionally well-
presented and argued; ideas
are detailed, well-
developed, supported
with specific evidence &
facts, as well as examples and specific details. Well-presented and argued; ideas are
detailed, welldeveloped,
supported with specific
evidence &
facts, as well as examples and specific details. Generally wellpresented and
argued; ideas are detailed,
developed and
supported with evidence and
details, mostly specific. Content is sound and solid; ideas are present but not particularly developed or
supported; some
evidence, but usually of a
generalized nature. Content is not sound
20%
0
0.00%
Research Sources are exceptionally well-
integrated and they
support
claims argued
in the paper very
effectively.
Quotations and Works
Cited conform to Harvard style sheet. Sources are generally well-
integrated and they support
claims argued in the paper very effectively.
Quotations and
Works Cited conform to
Harvard style sheet. Sources are well integrated and support the
paper’s claims.
There may be occasional errors, but the sources
and Works Cited conform to
Harvard style sheet. Sources support some claims
made in the
paper, but might
not be integrated well within the
paper’s argument.
There may be a few errors in
Harvard style. The paper does not use adequate research or if it
does, the sources are not
integrated well.
They are not cited correctly according to
Harvard style, nor listed
correctly on the
Works Cited page.
20%
0
0.00%
Style: Sentence structure Sentences are clear and
varied in
pattern, from simple to
complex, with
excellent use of
punctuation. Sentences are clear and varied in pattern, from simple to
complex, with
very good use of punctuation. Sentences are clear but may lack variation; a few
may be awkward
and there may be
a few punctuation errors. Sentences are generally clear
but may have awkward
structure or
unclear content;
there may be patterns of
punctuation errors.
Sentences are not clear
10%
0
0.00%
Style: Details and Examples Exceptional large amounts of specific
examples and detailed descriptions. Large amounts of specific
examples and detailed descriptions. Some use of specific examples and detailed
descriptions. May have extended
examples that go on for too long. Little use of specific examples and details; mostly
generalized
examples and little description. No use of examples
10%
0
0.00%
Grammar & Mechanics Excellent grammar, spelling,
syntax and punctuation Generally good use of grammar,
spelling, syntax and
punctuation. A few errors in grammar, spelling, syntax and
punctuation, but not many. Shows a pattern of errors in
spelling,
grammar, syntax and/or
punctuation.
Could also be a sign of lack of proof-reading. Continuous errors
10%
0
0.00%
Total 100.00% 0.00%
ELITE EDUCATION INSTITUTE
Individual Assignment Presentation Marketing Sheet
CMU201
Name/Project Title:
Members:
Category
Scoring Criteria Total Points
Score
Organisation
(15 points) The type of presentation is appropriate for the topic and audience. 5
Information is presented in a logical sequence. 5
Presentation appropriately cites at least 3 references. 5
Content
(45 points) Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation. 5
Technical terms are well-defined in language appropriate for the target audience. 5
Presentation contains accurate information. 10
Material included is relevant to the overall message/purpose. 10
Appropriate amount of material is prepared, and points made reflect well their relative importance. 10
There is an obvious conclusion summarizing the presentation. 5
Presentation
(40 points) Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.). 5
Speaker uses a clear, audible voice. 5
Delivery is poised, controlled, and smooth. 5
Good language skills and pronunciation are used. 5
Visual aids are well prepared, informative, effective, and not distracting. 5
Length of presentation is within the assigned time limits. 5
Information was well communicated. 10
Score Total Points 100 0.00%