Section B – Due week 10 (Worth 25% and approx. -1200 words):
Explain the marketing mix for the target market identified in Part (e) in Section A. You will need to consider only three elements of the marketing mix, but they need to be explained thoroughly. You will need to explain product and promotion, plus one of the other elements available: place, price, physical evidence, process and people.
There should be ample evidence of research and preparation. Marketing texts will provide you with a good basis for the theory, whilst industry reports, newspapers, magazines and company web-sites will provide you with specific examples. No use of Wikapedia, MBA.com or equivalent to be used in the report. There will be consequences if they are included in terms of mark reductions. The use of these web-site will be incur a 5% deduction in your mark.
Further Assignment Information:
Academic Integrity, Plagiarism and Collusion: Plagiarism and collusion constitute extremely serious breaches of academic integrity. They are forms of cheating, and severe penalties are associated with them, including cancellation of marks for a specific assignment, for a specific unit or even exclusion from the course. If you are ever in doubt about how to properly use and cite a source of information, consult your lecturer
• Plagiarism occurs when a student passes off as the student’s own work, or copies without acknowledgement as to its authorship, the work of any other person or resubmits their own work from a previous assessment task.
• Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose, with the intent of obtaining an advantage in submitting an assignment or other work.
Writing and formatting:
General writing issues such as poor spelling, grammar, English expression, formatting, and the like will attract penalties ranging from 10% to 100% of the total assignment marks depending on severity. This is to be formatted as a business report (not an essay) and is to be written as if you are an independent business consultant.
Your assignment is to be formatted as follows:
• Word document format only, A4 size
• One (1) single file
• 12 point font
• Fully justified paragraphs, 1.5 spaced
• Made up of Title Page, Background Summary, Table of Contents, and relevant headings.
• Referencing format to be used is Harvard Referencing
Word count:
Assignments which go over the word limit (+/-10%) will, in fairness to other students, be penalised between 10% and 100% of the available marks depending on severity. The word count does not include the Title Page, Executive Summary, Table of Contents, Reference Lists, Tables, In-text citations and Figures Appendices but includes everything else. There will be information put on the portal for you. Please listen to your lecturer and look at the portal. A marking rubric will be available, so please read it and use it in your assignment preparation.
Assignment submission:
Assignments must be submitted by the due date. Students should complete the Assignment Cover Sheet (available from the Student Portal under Students / Forms), attach it to their assignment and then submit the completed assignment as outlined in the assignment details. (Assignments will not be accepted at Deakin College Reception). All Assignments will be submitted via Turnitin.
Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work. Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date.
Late submission of assignments:
Extension of an assignment submission date: If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours before the assignment due date.
Penalties for late submissions:
Assignments received late and without prior approval will be penalised. A penalty of 5% of the available marks will be deducted for every day the assignment is late. Assignments received after 5 days without an approved extension, will not be marked
Please read the course guide and listen to your lecturer and look on the portal for more information.