Due date: 09-Oct-2017
Return date: 30-Oct-2017
Length: 2,500 words, excluding material from Asst 2 & 3
Submission method options
Alternative submission method
This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market. The final document should include your work from Asst 2 and 3, revised as necessary, as the first parts of the overall plan.
The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:
objectives for the first 12 months of your plan;
strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
plans for managing, measuring and controlling the international marketing effort.
The suggested format of this Asst is outlined in the Project Guide, available in the Resources folder.
The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field.
This assessment has been designed to:
demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market;
allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing
On successful completion of this subject, you should:
be able to create justifiable and effective marketing strategies.
Criterion Fail Pass Credit Distinction High Distinction
Critical analysis skills – This criterion is about creating justifiable and effective marketing strategies based on evaluation of information found when researching the context
Value 25% Can present limited reliable evidence supporting the recommendations and some is missing, incorrect or irrelevant. Can review and present some of the reliable evidence supporting the recommendations but some evidence is missing or incorrect. Can review and present most of the reliable evidence supporting the recommendations but lacks critical analysis and comparison Can clearly present the appropriate reliable evidence supporting recommendations with clear evaluations and conclusions Can critically review and present the appropriate reliable evidence with highly insightful and perceptive comparisons, evaluations and support for recommendations
Application skills - This criterion is about linking theory to a specific context
Value 25% There is no or limited application of theory to the context or case study The case study or context was connected briefly to theory. The case study or context was connected to theory with clear links. The case study or context was connected to theory with clear, logical and explicit connections The context is connected to theory with exceptional, logical and meaningful links.
Strategic perspectiveThis is about strategic recommendations for the company
Value 10% No recommendations are made There were some recommendations, but they are not strategic There were relevant market recommendations, partly strategic The recommendations were relevant and strategic The recommendations were highly relevant and strategic
Realism – This is about practicality/realism in the country context
Value 10% Is not supported or linked to country context Supported by real world information Well supported by connections to the real world context Well supported with explicit connections to the real world context Realistic and supported with explicit connections to the real world context
Communication - This is about the presentation of the work including: Structure, Format, Grammar
Value 25% Poor grammar, spelling, punctuation, concepts were not clear, materials difficult to read - no tables or figures, inconsistency in style and content between sections. Word count is 10% over or under limit. Some grammatical errors, sentences were clear and complete, clear structure and formatting, some diagrams, but not explained and only decorative, some inconsistencies in style and content. Adheres to word limit. Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the audience including relevant graphics, style and content are mostly consistent. Adheres to word limit. Free of grammatical errors. Structure and format were clear. Sentences were well constructed. Language was concise. Excellent use of relevant graphics Clear consistency in style and content. Adheres to word limit. Free of grammatical errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of clearly relevant graphics. Obvious consistency in style and content, with relevant links between sections. Adheres to word limit.
This criterion is about the application of APA referencing
Value 5% There was limited or no attempt at in-text or end of text referencing There was an attempt to apply referencing, but style and application were inconsistent There was consistent style, but application was not consistent with some errors The style is consistent throughout the text and end reference list. Application was still inconsistent with some points remaining unreferenced. Both in-text and reference list were consistent in terms of style and application of APA
The new sections of this Asst should be a maximum of 2500 words. Please use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Use Turnitin to check that you have fully paraphrased all your material. Any Turnitin result 15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin.
Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu. In addition a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6
Your Assignment, including appropriately revised material from Asst 2 and 3, should be submitted to Turnitin by 11.59pm on the due date.