Recent Question/Assignment
Assessment Report - 40%
Updated 14/8/17
You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 – 2500 words maximum not including references.
Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.
1. Brief background, of company its products/services and its marketing objectives.
2. Information on the target audience segment analysis.
3. Develop at least 3-5 communication (advertising) objectives – such as developing brand awareness, promoting product/services and company knowledge, influence interests or consumer attitudes, developing, the product’s image or influencing the purchase intentions.
4. Choose one of the alternative styles of creative advertising and justify your communication objectives ethical issues.
5. Develop a media plan – select the media vehicle(s) you will use to achieve your objectives and creative strategy. Justify your use of specific media based on how communicates with your target market.
6. Provide details of its evaluations/how will you measure IMC plan effectiveness.
Skills
• This is an individual assessment (no groups).
• Be creative
• You are IMC Manager and your report should be professionally presented
Updated 14/8/17
You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 – 2500 words maximum not including references.
Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.
1. Brief background, of company its products/services and its marketing objectives.
2. Information on the target audience segment analysis.
3. Develop at least 3-5 communication (advertising) objectives – such as developing brand awareness, promoting product/services and company knowledge, influence interests or consumer attitudes, developing, the product’s image or influencing the purchase intentions.
4. Choose one of the alternative styles of creative advertising and justify your communication objectives ethical issues.
5. Develop a media plan – select the media vehicle(s) you will use to achieve your objectives and creative strategy. Justify your use of specific media based on how communicates with your target market.
6. Provide details of its evaluations/how will you measure IMC plan effectiveness.
Skills
• This is an individual assessment (no groups).
• Be creative
• You are IMC Manager and your report should be professionally presented
Looking for answers ?
Recent Questions
Assessment Criteria for Written Report (20%)• Submission of a minimum 1500 to maximum 1800-words written report due from week 9. You will submit your written report one week after you have undertaken the...Assessment 2: (20%) Case Study Presentation Due Date weeks 10This assessment builds on your theoretical knowledge and tests your ability to apply this knowledge to practice.you are required to formulate...Assessment 2Assessment 2Report: 30%Word count: 1400 – 1600 wordsDue date: Sunday of Week 8DescriptionYou are playing the role of a community service worker supporting a young adult son who is 18 years...1500-1800 wordsInstructions From TutorPlease download the eTask3 spreadsheet from Canvas and save the eTask spread as an Excel file. The main content of the force method is taught in Lectures 6,7&8.eTask3.1 is a...ASSIGNMENT INSTRUCTIONSAssessment Practical assessmentAssessment code: 011Academic Year: 2023/2024Trimester: 2Module Title: Critical Perspectives on Cross-Border BusinessModule Code: MOD009194Level: 6Module...Information Systems Analysis & DesignAssignmentDue date: Week 5 Friday (5 Apr 2024) 11:59 pm AESTWeighting: 30%Length: 1,200 to 1,500 words (penalty will apply if the length is outside this limit)Assessment...Show All Questions