This assessment is to be undertaken in two parts. Using the Business Model Canvas, firstly critically analyse (deconstruct) the MOOCS business model in the Coursera & MOOCS case (Text p.450-466). Using these insights, the second component of the assessment requires you to prepare a new business model canvas for the potential delivery of MOOCS education for owners of SME’s (small and medium sized enterprises) who want to accelerate the performance of their businesses.
Submit your assessment in a business report format that explains each component of the respective business model canvas. In the appendices, please provide the one page business model canvas for each. The assignment is not to exceed 2000 words.