Part B: (1500 words approximately)
Summary SWOT: This will be based on the strength, weaknesses, opportunities and threats you identified as part of your internal and external analysis in Part A.
Evaluate four current strategies. Consider all relevant strategies and select four. This could include all or many of the following: business level strategy, diversification, acquisitions/mergers, international strategy and/or co-operative strategies.
Problems/Challenges and recommendation
Identify three main strategic issues.
In this section you should outline a range of strategic actions for the company: where to from now to resolve the three significant strategic issues/challenges identified. You should consider the threats, weaknesses and risks of strategies in identifying strategic issues/challenges. You should recommend some alternative actions and justify your choice in terms of the company’s SWOT analysis. To link together the results of the external and internal environmental analysis, you could use the TOWS matrix.
Conclusion (major results of your analysis and recommendations with regards to the main strategic issues identified)
The report (Part A and B) should be prepared in a professional manner. This means that the
© Laureate International Universities 2016
MGT302A Strategic Audit Brief
report should be concise, incisive, and literate and include appropriate supporting tables, charts, and exhibits.
There must be clear evidence of consultation of academic literature – at least 5 academic journals articles, recommended text and several web sites must be used, and appropriately referenced in accordance with the THINK referencing guide
This is a very important assessment and is being done individually. You have to select ONE of the following companies for your audit:
Due dates: Week 6 (Part A) and week 9 (Part B). However please ensure that you work consistently over the 9 weeks.
The following is a schedule to help you stay on track:
Week 2: Select your organisation. Introduction.
Weeks 3-4: Data collection. You need to collect information on the EXTERNAL
ENVIRONMENT, which includes the general environment, industry environment, competitors (2-3 will suffice).
Complete the analysis (identify opportunities and threats) and writing of this section.
Weeks 5: Collect information on the INTERNAL ENVIRONMENT, which should include resources, capabilities and core competencies
Week 6: Complete the analysis (identify strengths and weaknesses) and writing this section.
SUBMIT PART A
Week 7: Review Part A and do a summary SWOT. Select four strategies.
Week 8: Complete the analysis of the four strategies and identify three significant strategic issues.
Week 9: Recommendations and Conclusion. SUBMIT PART B