Assessment Details
Qualification Code/Title BSB51215 Diploma of Marketing
Assessment Type Assessment -02 Time allowed
Due Date Location AHIC Term / Year
Unit of Competency
National Code/Title BSBMKG502 Establish and adjust the marketing mix
Student Details
Student Name Student ID
Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________
Date: _____/______/__________
Assessor Details
Assessor’s Name
RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY
Feedback to student:
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights.
Signature: _______________________________
Date: ______/_______/___________
Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.
Signature: ________________________________________
Date: ______/_______/___________

Instructions to the Candidates
? This assessment is to be completed according to the instructions given below in this document.
? Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit.
? If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
? Please refer to the College re-submission and re-sit policy for more information.
? If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.
? Please read the Project carefully then complete all tasks.
? To be deemed competent for this unit you must achieve a satisfactory result with tasks of this report along with a satisfactory result for the other One assessment.
? This is an Open book assessment which you will do in your own time but complete in the time designated by your assessor. Remember, that it must be your own work and if you use other sources then you must reference these appropriately
? This project will need to be approximately 1200 words.
? Upon completion of your project, you will be required to deliver a 15-minute presentation. Note this presentation date will be assigned to you by your assessor.
? This is Individual Assessments. Once you have completed the assessment, please provide the Hard copy of the Assessments to your Trainer/ Assessor.
? Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in a mark of Zero.
Assessment task 02: Monitor and adjust the marketing mix
Assessment description
The candidate is to write and present a report on the marketing mix based on Electronic Product from Apple Company.
For iPad Information, you must visit their website by clicking link below:
http://www.apple.com/au/ipad/ and other links in Apple Website.
The full report should address the evaluation of all components within the marketing mix and marketing performance. The report is to be presented to the class.
The report and the presentation should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The report needs to evaluate the contribution made towards the organisation’s marketing objectives, strategies and desired positioning.
Procedure/Instructions
Task 1: Research the products and services of Apple. Identify the key characteristics of the products and/or services and their significance to the market. (approximately 100 words)
Task 2: Review pricing policy and analyse pricing variables to determine their effect on demand. (approximately 100 words)
Task 3: Analyse the significance to market outcomes of:
a. promotional methods (approximately 40 words)
b. customer base (approximately 50 words)
c. channels of distribution (approximately 30 words)
d. the level of customer service provided. (approximately 30 words)
Task 4: Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyse and test their significance to each other and relevance to customer base. (approximately 100 words)
Task 5: Identify environmental factors and assess their potential impact on the marketing mix. (approximately 50 words)
Task 6: Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix. (approximately 50 words)
Task 7: Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered, evaluate these against marketing objectives, target market characteristics and desired positioning. (approximately 100 words)
Task 8: Analyse the marketing mix in relation to Apple’s strategic and operational marketing objectives. Select the most appropriate mix and explain your decision. (approximately 100 words)
Task 10: Monitor the performance of the organisation’s products and or services in order determine which components should be tested. (approximately 100 words)
Task 11: Evaluate the implications of altering one or more components of the marketing mix in response to market factors and consumer response. (approximately 100 words)
Task 12: Adjust components of the marketing mix in response to test results, ensuring that the final mix meets:
a. budget requirements (approximately 100 words)
b. organisational strategic objectives (approximately 50 words)
c. operational marketing objectives (approximately 50 words)
d. desired market positioning. (approximately 50 words)
Discuss whether or not any further adjustments were needed in order to meet these requirements.
Task 13: Write a report to address the above points.
Task 14: Present the report to the class.
Trainer will also provide further explanations on the above instructions in the class which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarizing of all instructions if required.
Submission Specifications
You must provide:
• a written report (eight to ten pages)
• all relevant documentation to support your research, including:
o an organisation mission statement, outlining business objectives
o a market research report, defining the target market
o a marketing plan and/or strategy including budget
o a marketing campaign including marketing mix components and monitoring processes
o pricing policy.
• a presentation of 10-15 minutes.