University of the Sunshine Coast
BUS710: Marketing in an International Environment
International Marketing Plan - Executive Business Report
Assignment No. 3 – 50%
Semester 2, 2016
Due: Week 12
Mode: Individual or group
Word count: 3000 words
Submission: Safe Assign
BUS710 Marketing in an International Environment: International Marketing plan
You will provide a thoroughly researched and justified International marketing plan in report form for the senior managers of the organisation of your choice. This report builds on your previous research and analysis undertaken for Assessments 1 and 2. Task 3 now requires that, in professional report form, you explain and justify your decisions for the marketing of your product/service in a new international market.
Instructions:
This task may be undertaken individually or as a group. There is a word count limit of 3000 words for this task (+/- 10% is acceptable and penalties apply if over this). The executive summary is not included in the word count nor is the reference list or any appendices.
Follow the criteria sheet located in Blackboard to direct you as to content, structure and emphasis for your report.
This is a professional report and should be treated as a document that can be presented to management. The report therefore requires that a structure should be applied and headings utilised (see Summers and Smith Communication Skills Handbook for a guide to report structure).
The use of theory
• It is important that international marketing/ international business journals be utilised for a high grade in this report. Relying on the textbook and industry data is not sufficient for a good report.
• Application of International Marketing and International Business Theory is important.
Some examples of quality journals:
• Journal of International Marketing
• Journal of International Business Studies
• International Marketing Review
• International Business Review
• Journal of Small Business Management
Starting points:
• Using Google Scholar and saving your library settings to the ‘USC Library’ will allow you to gain access to the journal articles required for this assessment.
• A selection of NON-acceptable sources include: CIA Factbook, Wikipedia and the like. DO NOT utilise these sources. Use of these sources will result in academic penalties such as loss of marks.
• Utilise the Library resources identified previously.
• Summers and Smith Communications Skills Handbook re report structure and Harvard referencing.