You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of (new product ) an innovative car by Toyota Motor Group.
The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:
• identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);
• determining the objective and the scope of communication plan for the launch of the car;
• determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel);
• providing commentary about how you will critically evaluate the effectiveness of your communications plan.
• ensure that the discussion extends beyond theoretical concepts
The report is to be 2,500 words in length and presented in a standard business report format comprising the following:
• Executive summary
• Table of contents
• APA referencing
The following points are a general guide for presenting assessment items.
• Assessment items should be typed.
• Use 1.5 spacing.
• Use a wide left margin. Markers need space to be able to include their comments.
• Use a standard 12pt font such as Times New Roman, Calibri or Arial.
• Left- justify body text.
• Include a separate title page with your name, student number, subject code, assessment number and assessment question. Include class time and tutor’s name if applicable.
• Number your pages (except the cover page).
• Use a header or footer with your name and student number on each page.
• Always keep a copy of your assessments. Both a hard copy and an electronic copy.
• Most importantly, always use your spelling and grammar checker, but remember that this does not pick up all errors. You must still manually and carefully edit your work.
Covering material from topic 1 - 6, this assessment is designed to develop your ability to articulate an argument within a report style format.
More specifically it seeks to assess your understanding of the following learning outcomes:
• 1. Be able to use communication skills to inform, instruct and persuade
• 2. Be able to explain and critically evaluate communication standards and conventions in business
• 3. Be able to explain the complexity of communication across cultures, within teams, and in the management of people
• 4. Be able to identify and apply an ethical framework for business communication
• 6. Be able to identify and critically evaluate formal and informal communication channels in organisations